Increasing The Prices For Your Legal Services Is Easy

Increasing the price you charge for your legal services is easy.

I am almost tempted to leave that sentence as it is and end the blog right there, because I know the sentence to be true.

If you disagree, I am going to be brutally blunt, because often there is far too much sugar soaping around:

It is your fault!

Here are the excuses I often hear which I promise you are not responsible for you being unable to increase the prices for your legal services:

  • Your competitors are charging low fees so you have to too – WRONG
  • Your clients tell you that they will not pay any more for your fees – WRONG (them for saying it, you for believing them)
  • Non lawyers can provide the service at a better price because they do not have to pay the premiums that you have to pay – WRONG

If you cannot charge the fees that you would like to for the legal service that you are providing, it is the way you are presenting, selling and delivering this service that is the problem, not any of the reasons stated above.

Let me explain what happened to me recently which highlights the point.

My parents are moving closer to me after many years of enjoying Devon, so I approached a solicitor who I know well enough to say hello to in passing in my home town of Nailsea. I asked him to provide a quotation for their sale and purchase, and in the same email I asked him some general questions about how he was, how business was etc.

I received an email from him within 24 hours with no reference to my email, no responses to my questions and simply providing his prices. I received nothing in the post and did not receive a telephone call from him.

If this is your quotation process, I can see why you are struggling to sell your legal services for a fair price.

The firm of solicitors who received the instruction sent an email, made a call to discuss the matter in more detail and sent a letter.

I am constantly flabbergasted, and I don’t use that word lightly, by the lack of effort most solicitors put into their initial quotation and follow up procedure.

So, if your procedure looks exactly like the one I refer to above from my local Nailsea Solicitor, that is the reason why you cannot charge more for your legal services. It is entirely your fault.

You can either change your process or keep bemoaning the state of the economy and the fact that the Government has it in for solicitors, as so many do on the Law Society Gazette website, or you can actually put all of that energy into improving your processes.

I know which one is likely to help you achieve your objective, so will you do it?

I also know exactly what you need to do to improve your process to enable you to charge more, so if you would like to short cut the process, feel free to ask away by posting a comment below and I will be delighted to reply.

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Law Firm Marketing

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

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Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

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