Resurrect the Law Firm ‘client for life’! Solicitors Marketing Tips

Do you remember how it used to be?

You had a client and they were usually a client for life. When they needed a solicitor, they just came back to you. They didn’t ring around. They didn’t (couldn’t) Google, they just went back to ‘their solicitor’.

Then advertising was allowed, then the internet came along and new competitors too. The whole legal word changed.

Suddenly there is no such thing as a client for life.

Email Newsletters For Solicitors

Or is there?

Some things do come back; the client for life is one of them.

Much like local butcher’s shops are thriving again, you can generate clients for life, but you have to do this by the new rules of play.

You have to make a little bit of effort.

A little, but not a lot.

You have to keep in touch with all of your prospects and former clients at least once a month forever.

Do this and you will create clients for life.

As Peter says:

“We have been sending a regular email newsletter for a number of months now and what we have noticed is that the recommendations and referrals we are receiving are rising all of the time.”

Peter Russell, Solicitor.

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Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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