Solicitors Marketing Success Critical Component Four

You absolutely can market a legal practice on a shoestring, and you will obtain results, but in my experience, it really does help to have some money to spend on accelerating the whole process.

The good news is that more often than not the money can be readily found by stopping a marketing activity that you are already undertaking that simply is not working and never will. So you can swap this money over to a method that will produce new clients for you and hey presto you are instantly in a much stronger position.

So you must make a commitment to spend some money if you want to move from where you are now to where you really want to be, but we are not talking ‘break the bank’ kind of money, and if you are working with me through this change process, I will keep the amount you need to spend to an absolute minimum.

By way of an example, one client was obtaining a new website for their solicitors practice and was just about to proceed with a quote of £10,000. They started working with me and I was able to obtain a better website which was far more effective at generating new client instructions for only £3,000.

So they saved £7,000, and even taking into account my fees for working with them over a three month period, they still had around £5,000 spare from their original budget (so I’m not as expensive as you thought eh), and they had a bespoke plan to follow to keep making the changes needed to their practice.

So some marketing budget is vital if you want to fast track your path to change and success.

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Marketing For Solicitors

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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