For all firms of solicitors, online marketing should be a form of marketing that they should investigate, as it should be one of the most effective forms of advertising available for them.
Most solicitors I meet prefer to spend their time helping their legal clients, so if they can find a form of marketing their legal services which produces new enquiries without them having to leave their desks, they are very happy! Solicitors online marketing should do exactly this for you. The huge additional benefit of using online marketing to generate new leads is that once you put in place systems and processes, you can outsource or automate all of your solicitors online marketing.
Different Forms Of Solicitors Online Marketing
There are two main forms of online marketing for solicitors, although in reality there are many variations on a theme. The most commonly used forms of solicitors online marketing are the following:
- Google Pay Per Click Advertising
- Search Engine Marketing Or Search Engine Optimisation
If I was running my own solicitors practice, I can assure you that I would be using both of these methods of online marketing to generate leads for my law firm. You should be using them both for your firm.
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