Your Law Firm Marketing MOT Part 2

In the first part of your law firm marketing MOT, I covered client newsletters and generating free traffic for your website. To read that part again, please click below:

Law firm marketing MOT part 1:>>

In this email, I want to ask you whether you are using two other forms of marketing to attract new clients to your practice, and if not, why not?

3. Google Advertising

Is your website appearing on Google using their Pay Per Click advertising platform? Whilst getting to the top of Google using search engine marketing methods takes a fair amount of time and energy, you could appear at the very top of the Google search results and on the right hand side of them within minutes of reading this article.

There are two reasons why I am a huge fan of this method of advertising for solicitors, and you should like both of them a lot:

  1. People will find your website at the exact time that they are looking for your legal services. Unlike traditional advertising when you are promoting your services to people who may not be interested in them, if someone types into Google “Conveyancing Solicitor Reading” (or whatever your service and location is) and your website appears in front of them, your chances of winning an instruction from them are dramatically improved.
  2. It brings clients to you with very little effort on your part. Most solicitors I meet entered the legal profession to practice law. They did not enter to become a marketing expert. Therefore, once you have set up your Google Pay Per Click advertising you can let it keep running for you and keep delivering new clients to you. Isn’t that a perfect type of marketing for a solicitor?

If you have never tried Google Advertising before, you should do now. If you have tried it and failed to make it work, unless you are in the most competitive field of personal injury law, you should try it again. Even if you practice personal injury law, you can still promote your business for local search terms and achieve good results.

To find out more about Pay Per Click advertising you can see more here:

View more information about Pay Per Click advertising:>>

4. Advertising?

Despite my comment above, traditional newspaper and magazine advertisements still work and produce leads for solicitors IF:

  1. You choose the right publication for your target audience; and
  2. You write the advertisement focused on generating instant instructions (not just listing your services with your logo at the top – if you are doing this you MUST make changes immediately – see below); and
  3. You change your advertisement regularly!

Below is a full page advertisement from Google in a business magazine. Think about this for a moment. This is Google, controller of everything on the internet, able to put its own website and services at the top of every search result, yet choosing to promote its services in a printed business magazine.

Google Print Advertisement

If the King of the internet realises that there are still new clients to be won in printed papers and magazines, that should tell you that the same is true for you too!

Advertising is still an incredibly effective way to generate instant client instructions. Are you using it for your practice? If you have a regular advertisement running in your local newspaper are you changing it and following the vital rules of successful advertising?

To download some Advertising Precedents along with a foolproof method for writing new advertisements click here:>>

To find out more about writing a good advertisement click here:>>

Have any questions about this or any other blogs? Please “Leave A Reply” in the box below and I will reply to you.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Website Design

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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