Your Law Firm Marketing MOT Part 2

In the first part of your law firm marketing MOT, I covered client newsletters and generating free traffic for your website. To read that part again, please click below:

Law firm marketing MOT part 1:>>

In this email, I want to ask you whether you are using two other forms of marketing to attract new clients to your practice, and if not, why not?

3. Google Advertising

Is your website appearing on Google using their Pay Per Click advertising platform? Whilst getting to the top of Google using search engine marketing methods takes a fair amount of time and energy, you could appear at the very top of the Google search results and on the right hand side of them within minutes of reading this article.

There are two reasons why I am a huge fan of this method of advertising for solicitors, and you should like both of them a lot:

  1. People will find your website at the exact time that they are looking for your legal services. Unlike traditional advertising when you are promoting your services to people who may not be interested in them, if someone types into Google “Conveyancing Solicitor Reading” (or whatever your service and location is) and your website appears in front of them, your chances of winning an instruction from them are dramatically improved.
  2. It brings clients to you with very little effort on your part. Most solicitors I meet entered the legal profession to practice law. They did not enter to become a marketing expert. Therefore, once you have set up your Google Pay Per Click advertising you can let it keep running for you and keep delivering new clients to you. Isn’t that a perfect type of marketing for a solicitor?

If you have never tried Google Advertising before, you should do now. If you have tried it and failed to make it work, unless you are in the most competitive field of personal injury law, you should try it again. Even if you practice personal injury law, you can still promote your business for local search terms and achieve good results.

To find out more about Pay Per Click advertising you can see more here:

View more information about Pay Per Click advertising:>>

4. Advertising?

Despite my comment above, traditional newspaper and magazine advertisements still work and produce leads for solicitors IF:

  1. You choose the right publication for your target audience; and
  2. You write the advertisement focused on generating instant instructions (not just listing your services with your logo at the top – if you are doing this you MUST make changes immediately – see below); and
  3. You change your advertisement regularly!

Below is a full page advertisement from Google in a business magazine. Think about this for a moment. This is Google, controller of everything on the internet, able to put its own website and services at the top of every search result, yet choosing to promote its services in a printed business magazine.

Google Print Advertisement

If the King of the internet realises that there are still new clients to be won in printed papers and magazines, that should tell you that the same is true for you too!

Advertising is still an incredibly effective way to generate instant client instructions. Are you using it for your practice? If you have a regular advertisement running in your local newspaper are you changing it and following the vital rules of successful advertising?

To download some Advertising Precedents along with a foolproof method for writing new advertisements click here:>>

To find out more about writing a good advertisement click here:>>

Have any questions about this or any other blogs? Please “Leave A Reply” in the box below and I will reply to you.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Website Design

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.