Generating Your Own Personal Injury Leads And Instructions

Whilst the personal injury market is, in my opinion, the most competitive sector of the legal services market, you still can market your own personal injury services and win some more instructions. Ultimately, how to market personal injury services is no different from how you should market your other legal services. Admittedly there is a lot more competition for every single client, but the fact remains that if you follow good marketing systems you will attract personal injury clients.

In fact, you have an advantage over the national advertisers, law groups and claims companies, in that you have a local presence in a local community. The question is; are you making the most of this local presence?

Are you keeping in touch with every single client or prospect that ever walks through your office doors? Are you taking their email address and sending them something, anything, at least once a month, and on every email reminding them of your full range of services, including personal injury claims? If you are not, then you are missing a huge opportunity to generate personal injury leads without any significant cost in this way.

Do you advertise your services locally? Are you making the most of your advertisements to ensure that they generate new instructions for you?

Do your team make the most of every new client enquiry that comes through your door, or are they letting some good claims slip through their fingers?

Finally, are you making the most of the free, local website traffic for people who are looking for your personal injury services right now? Whilst much of the personal injury online marketing is expensive, you can achieve some excellent results with local website marketing.

To find out how you can really start generating more of your own personal injury leads, you should read my free guide: 5 Methods To Attract Personal Injury Clients.

You can download it free here: Click to view and download:>>

Have any questions about this or any other blogs? Please enter a comment below and I will reply to you.

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Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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