Googles Spider And SEO For Solicitors

Nick Jervis' Law FIrm Marketing PlanI have a secret to tell you: I love spiders! OK, maybe not the eight legged kind that you immediately might be thinking of, but the other type; the ones that Google sends out to run around your website to find out what it is that you do!

However, for now I want to focus on the hairy, eight legged variety. You have to admire the spider. Even the very small ones are able to build webs hundreds times their own body size. It must be the equivalent to a human being overnight building a bridge between England and Wales next to the Second Severn Crossing. From memory, it took a construction company some years to build that, but a spider can pop out overnight and weave a huge web to generate something to chew on the next day. That is pretty impressive. However, if a spider builds a web and leaves it in place for a few days, making the necessary day to day repairs that are required, and keeps returning to find that it has not attracted any new visitors, it will soon lose interest and build a new web somewhere else.

Google’s spiders are not very different to the eight legged variety. They are sent out into the big old ‘World Wide Web’ to find new websites, explore current ones, and to make a huge library index of all of them so that Google’s avid users can find whatever they want, whenever they need it, in a fraction of a second. It is an incredible achievement when you think about it.

But just like the real world spiders, Google’s spiders also are quite fussy, and if they keep taking the trouble of visiting a website, but the owner fails to take the time or trouble to add new content to it, or to make changes to existing content, it also will soon start to lose interest in it.

Are you providing something for Google’s spiders to feed on? Are you adding regular, fresh, bespoke content (not the same content that is going onto another 100 lawyer’s websites) to your website? Are you not only keeping the spiders happy, but also the human visitors too, who, if you regularly add new content, will keep finding your website for more and more search terms related to the legal services that you offer?

To be successful in any form of marketing CONSISTENCY is absolutely vital. The reason so many solicitors struggle with their marketing is because they spend a lot of time marketing when they are quiet, then when they are busy they completely stop and take no further action. This is a major flaw. Consistency can transform your marketing. Consistently adding new content to your website is vital for the success of your law firm’s website.

If all that you did every month for the next year was to write at least eight 400 plus word articles and add them to your website, you would attract new visitors and more visitors to your website. In turn, you would also receive more enquiries for your legal assistance.

I cannot recommend how important it is that you do this. This is good advice, will you follow it?

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Website Design

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).