Googles Spider And SEO For Solicitors

Nick Jervis' Law FIrm Marketing PlanI have a secret to tell you: I love spiders! OK, maybe not the eight legged kind that you immediately might be thinking of, but the other type; the ones that Google sends out to run around your website to find out what it is that you do!

However, for now I want to focus on the hairy, eight legged variety. You have to admire the spider. Even the very small ones are able to build webs hundreds times their own body size. It must be the equivalent to a human being overnight building a bridge between England and Wales next to the Second Severn Crossing. From memory, it took a construction company some years to build that, but a spider can pop out overnight and weave a huge web to generate something to chew on the next day. That is pretty impressive. However, if a spider builds a web and leaves it in place for a few days, making the necessary day to day repairs that are required, and keeps returning to find that it has not attracted any new visitors, it will soon lose interest and build a new web somewhere else.

Google’s spiders are not very different to the eight legged variety. They are sent out into the big old ‘World Wide Web’ to find new websites, explore current ones, and to make a huge library index of all of them so that Google’s avid users can find whatever they want, whenever they need it, in a fraction of a second. It is an incredible achievement when you think about it.

But just like the real world spiders, Google’s spiders also are quite fussy, and if they keep taking the trouble of visiting a website, but the owner fails to take the time or trouble to add new content to it, or to make changes to existing content, it also will soon start to lose interest in it.

Are you providing something for Google’s spiders to feed on? Are you adding regular, fresh, bespoke content (not the same content that is going onto another 100 lawyer’s websites) to your website? Are you not only keeping the spiders happy, but also the human visitors too, who, if you regularly add new content, will keep finding your website for more and more search terms related to the legal services that you offer?

To be successful in any form of marketing CONSISTENCY is absolutely vital. The reason so many solicitors struggle with their marketing is because they spend a lot of time marketing when they are quiet, then when they are busy they completely stop and take no further action. This is a major flaw. Consistency can transform your marketing. Consistently adding new content to your website is vital for the success of your law firm’s website.

If all that you did every month for the next year was to write at least eight 400 plus word articles and add them to your website, you would attract new visitors and more visitors to your website. In turn, you would also receive more enquiries for your legal assistance.

I cannot recommend how important it is that you do this. This is good advice, will you follow it?

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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.