Googles Spider And SEO For Solicitors

Nick Jervis' Law FIrm Marketing PlanI have a secret to tell you: I love spiders! OK, maybe not the eight legged kind that you immediately might be thinking of, but the other type; the ones that Google sends out to run around your website to find out what it is that you do!

However, for now I want to focus on the hairy, eight legged variety. You have to admire the spider. Even the very small ones are able to build webs hundreds times their own body size. It must be the equivalent to a human being overnight building a bridge between England and Wales next to the Second Severn Crossing. From memory, it took a construction company some years to build that, but a spider can pop out overnight and weave a huge web to generate something to chew on the next day. That is pretty impressive. However, if a spider builds a web and leaves it in place for a few days, making the necessary day to day repairs that are required, and keeps returning to find that it has not attracted any new visitors, it will soon lose interest and build a new web somewhere else.

Google’s spiders are not very different to the eight legged variety. They are sent out into the big old ‘World Wide Web’ to find new websites, explore current ones, and to make a huge library index of all of them so that Google’s avid users can find whatever they want, whenever they need it, in a fraction of a second. It is an incredible achievement when you think about it.

But just like the real world spiders, Google’s spiders also are quite fussy, and if they keep taking the trouble of visiting a website, but the owner fails to take the time or trouble to add new content to it, or to make changes to existing content, it also will soon start to lose interest in it.

Are you providing something for Google’s spiders to feed on? Are you adding regular, fresh, bespoke content (not the same content that is going onto another 100 lawyer’s websites) to your website? Are you not only keeping the spiders happy, but also the human visitors too, who, if you regularly add new content, will keep finding your website for more and more search terms related to the legal services that you offer?

To be successful in any form of marketing CONSISTENCY is absolutely vital. The reason so many solicitors struggle with their marketing is because they spend a lot of time marketing when they are quiet, then when they are busy they completely stop and take no further action. This is a major flaw. Consistency can transform your marketing. Consistently adding new content to your website is vital for the success of your law firm’s website.

If all that you did every month for the next year was to write at least eight 400 plus word articles and add them to your website, you would attract new visitors and more visitors to your website. In turn, you would also receive more enquiries for your legal assistance.

I cannot recommend how important it is that you do this. This is good advice, will you follow it?

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Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Claire Johnson

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Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

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Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.