Your Law Firm Marketing MOT Part 1

Competition is really hotting up in the legal services market, with a new ABS forming every week, private equity investing into legal ventures and the High Street solicitor/niche law firm/smaller practice being left more and more to fend for itself. Yet there are still smaller firms doing incredibly well out there and growing year on year. If you are wondering what it takes to be one of these firms, I thought I might provide you with some proven ideas by running through a law firm marketing MOT with you. I want to show you the little things that you could do to make a big difference. The things that you can do once but which will provide you with clients time and time again (there are some great ones of these, you just need to know where to look and how to put in place the automatic systems required).

So here is your law firm marketing MOT, how many of these marketing actions are you taking consistently?

Client Communications

Are you sending a communication by email or post to your clients old and new at least once every month? If not, I GUARANTEE that you are missing huge opportunities to win new instructions. I know that I bang on and on about this, but guess why? Because it works. Not only does it work, but it costs next to nothing to do, so why on earth would you not do it?

Some people say it costs too much, or it takes too much time or effort. Neither of these should be true now. You can use software like I use for my marketing tips that costs less than £20 a month. It is American software but don’t let that put you off, it is just that their software is so much better than any other email marketing software out there. Alternatively, if you do not want to do it yourself, how about having a completely bespoke monthly email marketing communication written for you? There are links to both options below for you:

Run your own email marketing newsletter with Aweber email marketing software: »

Free Website Traffic And Instructions

Are you obtaining between 20 to 100 enquiries each and every month from your website that are converting into new client instructions? If not, I assure you that you are missing huge opportunities.

I often laugh as even now, when every month every client that I work with is winning lots of new instructions from their website, I still meet solicitors who are winning no business from their website and what’s more, they do not believe it is possible to do so. They tell me that ‘their area of law is different’ and there is just no way a client would choose and then instruct them over the internet…..

Guess what, that is complete and utter nonsense. Website marketing works for every single legal service; from private client to business start ups, commercial leases to Wills and conveyancing. If you are not winning new business from your website automatically every single month, unless it is because you do not want or need any more clients or profits; shame on you!

This is one of the easiest ways of winning new instructions, and if you do it right, it keeps on providing for you month after month, year after year.

I have clients who have increased the visitors to their websites from next to nothing to over 10,000 visitors every single month. I have other clients who operate in niche areas of law, such as family law, professional negligence or business law, who only need 1,000 visitors a month to keep themselves as busy as they ever need to be.

If your website is not currently producing for you I would urge you to fix this problem as soon as possible. If you are looking for more information, download my free report to learn more.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Website Design

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.