Competition is really hotting up in the legal services market, with a new ABS forming every week, private equity investing into legal ventures and the High Street solicitor/niche law firm/smaller practice being left more and more to fend for itself. Yet there are still smaller firms doing incredibly well out there and growing year on year. If you are wondering what it takes to be one of these firms, I thought I might provide you with some proven ideas by running through a law firm marketing MOT with you. I want to show you the little things that you could do to make a big difference. The things that you can do once but which will provide you with clients time and time again (there are some great ones of these, you just need to know where to look and how to put in place the automatic systems required).
So here is your law firm marketing MOT, how many of these marketing actions are you taking consistently?
Are you sending a communication by email or post to your clients old and new at least once every month? If not, I GUARANTEE that you are missing huge opportunities to win new instructions. I know that I bang on and on about this, but guess why? Because it works. Not only does it work, but it costs next to nothing to do, so why on earth would you not do it?
Some people say it costs too much, or it takes too much time or effort. Neither of these should be true now. You can use software like I use for my marketing tips that costs less than £20 a month. It is American software but don’t let that put you off, it is just that their software is so much better than any other email marketing software out there. Alternatively, if you do not want to do it yourself, how about having a completely bespoke monthly email marketing communication written for you? There are links to both options below for you:
Free Website Traffic And Instructions
Are you obtaining between 20 to 100 enquiries each and every month from your website that are converting into new client instructions? If not, I assure you that you are missing huge opportunities.
I often laugh as even now, when every month every client that I work with is winning lots of new instructions from their website, I still meet solicitors who are winning no business from their website and what’s more, they do not believe it is possible to do so. They tell me that ‘their area of law is different’ and there is just no way a client would choose and then instruct them over the internet…..
Guess what, that is complete and utter nonsense. Website marketing works for every single legal service; from private client to business start ups, commercial leases to Wills and conveyancing. If you are not winning new business from your website automatically every single month, unless it is because you do not want or need any more clients or profits; shame on you!
This is one of the easiest ways of winning new instructions, and if you do it right, it keeps on providing for you month after month, year after year.
I have clients who have increased the visitors to their websites from next to nothing to over 10,000 visitors every single month. I have other clients who operate in niche areas of law, such as family law, professional negligence or business law, who only need 1,000 visitors a month to keep themselves as busy as they ever need to be.
If your website is not currently producing for you I would urge you to fix this problem as soon as possible. If you are looking for more information, download my free report to learn more.
Ready To Take Action And See Results Now?
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.