Surviving Jackson Book Review

The tone you need to read NOW – Andrew Twambley, Amelans Solicitors & Injury Lawyers 4U

About 6 months ago I ran into Professor Regan at an event and in his usual constantly flamboyant fashion, announced to me that Jeff Zindani and he were writing a Jackson book. I feigned interest, whilst attempting to decide which pudding to order. “…..and we want you to review it “, he said’ in an off hand manner that would have suited Prince Charles ordering his chef to sort out dinner. “No problem ” I responded , whilst slobbering over the thought of sticky toffee pudding.

Anyway, some months later, I receive a parcel in the post .I eagerly opened it, thinking it was my collection of previously unreleased photos of The Clash. Unfortunately, it was a book, with an attached note from the Proff saying “remember your promise”. My first thought was “@@@@ no”‘…..then it came back to me…my rash agreement. whilst salivating over the thought of pudding.

Now, I have not read a law book cover to cover since………well, years ago when I was at college…..and I don’t like law books…..and this looked like a law book, felt like a law book, definitely was a law book. I hesitantly and splutteringly sent a thank you note, hoping I could get out of it. But I received an immediate reply saying I had 2 weeks to do the review…..@@@@!
I put off the task for a week, as if it were the garden gate that required fixing, but with D Day looming I picked it up bracing myself for pain, hoping for a call from B&Q informing me that my nails had arrived. There was to be no call, so I got stuck in.

My first surprise was that the chapters were from an assortment of gurus as well as Messer’s Regan and Zindani. It reminded me of the film Avengers Assemble with all the super heroes coming together to fight he Evil Menace . The book kicks off steadily with a mouth watering opener from Mr Zindani, wetting my palate for what was to follow. There then follows a couple of right hooks from the Professor summarising Jacko and devouring the complex mystery of proportionality. This isn’t just a bit of Jacko regurgitation, knocked out by a legal hack on a wet Wednesday, but concise de-structuring of the Jackson enigma in the Professor’s unique style, as those of who have seen him live in concert will recognise and appreciate.

There then follows 2 chapters on Costs Management……not a subject matter that would normally make my juices flow. But here with commentaries by HHJ Simon Brown QC and the irrepressible Dr Mark Friston they became pieces of sublime common sense and easy for the most easily distracted mind to comprehend.

The most fascinating and potentially painful section of the book came next with 3 left hooks on marketing strategy, told like it is by Nick Jervis. Nobody charged with developing their legal business in the New World can afford to turn their backs on this piece…….unless they wish to bury their heads like an overheated ostrich , with a sore leg. I once offered this guy a job….and he turned me down….wise move !

After picking myself up after the shock of the truth, exposed in the previous sections, I was then treated to the survival guide by Mr Zindani……who must have watched Mad Max at least 5 times. I am going to rephrase most of that and lecture my staff, pretending it’s all my own work

The book graciously slides towards its conclusion with an invaluable explanation of how to fund your business in the future , written by Mark Feeney. It’s all so different from the old days.
So, I have finished my first law book since 1979….and yes, I enjoyed it and will take good notice of its contents. Don’t buy this book with the intention of reading it one day….. you must read it now, this minute, before you next pick up your favourite gossip mag…..because if you don’t, you will be, as Private Frazer…….proclaimed in Dad’s Army….DOOMED

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A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

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From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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