My name is Megan and I’m in Year 10. For school, we have been asked to work with a close relative for a day and join them to see what the real world is about and how people cope with real work. I have chosen to work with my Dad who is a manager of many businesses.
Before today, I never really understood exactly what my Dad’s job actually was. People would ask me and I would just say that he has his own businesses and leave it there. However, before mid-day I understood fully what his job really is. My Dad is in the marketing business and one part of his business is to help people improve their website which raises the number of clients they get from their website. From hearing him speak about his job, I can already tell that he really enjoys what he’s doing which is essential in a job. You can only do something to your best ability if you love doing your job which is exactly what situation my Dad is in. I can also deduce from what he has explained to me that he really does know what he’s doing and takes pride in showing his knowledge and sharing it with his customers.
He has already explained to me the most common marketing methods. This includes Advertisements (TV, Internet, Posters/Banners and Magazines/Newspapers); Email Marketing and the main sources of marketing which are Attraction or Interruption. I know the difference between Attraction and Interruption and can see how both will increase or decrease your business. It’s already been highly interesting to see how people produce their websites and businesses and how my Dad knows exactly how to improve them for his customers.
Leading on, he has demonstrated to me what the AIDA Advertising acronym stands for. However, he has explained to me that his thought on this is that it is usually used for products so he has produced one that he felt was more for marketing services. This he calls PASTOR which stands for Problem;Agitate;Solution;Travel;Offer and Rally (call to action). He feels like this is more of a useful tool to get the most out of designing your website as it describes every step well, which is vital for someone who wants to increase their website standard. I have learnt that for your potential clients you really have to make them interested in exactly what you’re selling. You have to be to the point with what you’re advert is telling the clients to ensure that they don’t get bored and not bother with reading your page in the papers/magazines or on your website. You have to grab their attention and focus on the most important things. You have to make them interested in what you’re selling and not take over so much space with your number and email or website. The biggest part of the advertisements has to be what will reach out to the readers and make it feel personal to them. You have to be careful but try and make them feel guilty or worry about that if they do not do this, then there may be consequences. However, it’s essential that you solve their problem for them and explain it in this advertisement. If you just produce a sentence worth of facts and your number;website and business name you have possibly taken over the most important space of the article as you need to be direct in telling them what exactly you do and how you can help them. You need to reach out to them personally and make them feel like they are included in this advertisement. You need to show that you’re really focused on helping them and show that you know what you’re doing.
Therefore, my Dad has shown me exactly how he shows customers that he knows what he’s doing. He has helped in writing 2 books which show both his solicitor and marketing side of him. He has included his business in articles in both magazines and newspapers. He spends his time by organising and sharing his facts on webinars and has done a number of seminars. These show that he is committed to what he is doing and also proves that he knows exactly what he’s talking about as people have trusted him to write a book and articles etc… His work also includes a lot of content which is crucial to being shown as an expert as it suggests that he has spent time over it and is true to what he does.
My Dad takes care in the work that he does for his clients which shows how true he is to sharing his ideas and helping people do exactly what he’s there for. By doing this, he has come up with a free solicitors guide called ‘8 Ways to Attract New Clients’. This is a very easy, simple and remarkable way to introduce himself and his expertise to his new clients. It shows what he is capable of doing and how passionate he is about what he wants you to get from his assistance. It is free so you get his knowledge without having to pay a single penny but he still gives you the most valuable and generous information, proving again just how trustworthy he is and how much he wants your website to work hard for you. It indicates that he gets a massive thrill from helping out new clients as he is persistent in giving new and important information.
Trying new ways of giving help to clients is a very credited way of running your business and this is exactly what my Dad does. He is continuous in the amount of information he gives and he always manages to do it in a different style. For example, he has got 3 chapters in a book, has had several articles in the ‘Gazette’, introduces many guides to help his clients become the best, holds many 1:1 Webinars with new or old clients and is very generous in the amount of information he gives; he doesn’t shy away from sharing his remarkable knowledge with his clients. My Dad is a real example of how hard work really pays off and he is constantly wondering his mind over his work without being taken over by it. He knows exactly what he has/wants to do and he just does it without hesitation. He doesn’t hold back in trying lots of different ways to help you improve your business.
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