Surviving Jackson Developing a Profitable Personal Injury Practice for the Future With Me, Nick Jervis

Surviving Jackson Personal Injury Marketing Lead Generation

I have been writing my legal marketing book for solicitors for approximately two years now, so when Jeff Zindani asked me to contribute three chapters (two originally, but I got excited and couldn’t stop once I started and he was happy to take all three), I couldn’t refuse. The difference between his book and my legal marketing book is that he had a deadline (one of my favourite marketing sayings being ‘no deadline equals total decline’).

So he asked, I wrote it, many other highly respected people in the legal profession added chapters surrounding their areas of expertise, from Jeff Zindani himself (previous owner of a very successful personal injury firm), Professor Dominic Regan (the only man who ever kept me awake when updating me on personal injury law), Mark Feeney, former CEO of Russell Jones and Walker and Dr Mark Friston, Costs Barrister.

If you operate in the field of personal injury law, Surviving Jackson; Developing a Profitable Personal Injury Practice for the Future, should be a staple on your book shelf. Is it already?

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Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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