Tell Your Legal Website Visitors Exactly What You Want Them To Do!

This is perhaps your best chance to win some more client instructions instantly and again is a very simple change to make.

Right now I can almost promise you that you are making a huge assumption which is probably costing you thousands of pounds in lost fees which would be yours if you stopped doing this on your website.

If you don’t fix this problem, people are going to keep leaving your legal website without taking any action. It is almost akin to you throwing £20 notes out of your office window as time after time a client arrives at your website, thinks that they are going to use your firm but at the last minute leaves your website and uses your nearest competitor instead.

Why are they doing this?

Quite simply, they are doing this because you are failing to tell them exactly what they should do at the end of every page of your website.

In 99 out of every 100 legal websites that I review, this marketing sin is being committed. The client reads all of the content on the legal services page they are interested in and reaches the bottom of the page expecting to be told exactly what they need to do next to progress the matter, and nothing happens. The page just ends; stops dead!

There is nothing there telling them what they should do. They feel a little confused. Do you want the work or not?

In the end, their confusion, whether it be to their conscious or sub conscious mind, leads them to exit your website and to go to a competitor’s website instead.

To fix this, all you need to do is to ensure that at the end of each and every page of your legal services pages you explain exactly what the potenial client should do for his or her next step.

Unless or until you do this potential clients will keep leaving your website before providing you with their instructions. Ouch!

Read each one of your pages and see if you are spelling out exactly what your client should do next, or leaving your potential client hanging at the end of the page like a forgotten child who is waiting for his parents to pick him up at the school gates (yes I still have these emotional scars but that’s another story).

I explained at the beginning of this series of emails that there is plenty more work out there for you, really so very much more work and more instructions waiting for you if you take just a little action.

These email tips I have shared with you are just the tip of the iceberg when it comes to generating new instructions from your website. There is so much more that I want to share with you to show how to win new instructions from your website and it is all contained in the four training modules of my Website Lead Generation System Training.

Let me guide you through the whole process of transforming your legal website from an average website, occasionally producing new instructions for you, to one which produces new client instructions regularly and consistently.

Take a moment to think how that will feel. Every day you turn on your computer and there is another new client enquiry about your services which has come in overnight without you lifting a finger. This is what happens for my clients all of the time. This is what happened when I explained exactly what this nice gentleman needed to do to make his website start producing clients for him:

" I had spent a lot of time and money on my website and it simply wasn’t producing the leads that I wanted or expected. I had a one on one consultation with Nick Jervis and his advice changed things literally overnight. The website is now regularly providing me with new leads and new clients."

Nick O’Neill, Lees Solicitors

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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