law firm marketing plan template

Your Law Firm Marketing Plan – Does It Need Rewriting, Or Just Writing?

It is now week 10 of 52. That is a fifth of the year gone, never to return. That makes you think doesn’t it? It has certainly started making me think, which is why I am now calling every week by its correct Gregorian number, because it is providing me with a certain amount of … Read more

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Creating Your Law Firm Marketing Plan Outline

    How was the end of 2013 for you? Was it an amazing end of year, or did it merely slowly peter out, leaving you glad to start the next one as quickly as possible? I know that a lot of people find this time of year exciting because they can make plans to really push … Read more

    Case Study

    From biggest fee earner to no fee earning whilst doubling turnover

    I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

    That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

    In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

    I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

    As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

    What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

    Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

    We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

    And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

    We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

    Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

    But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

    He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

    And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

    And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

    When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

    Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

    And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

    Not only that, but the business is stronger, because it’s much less dependent on me.

    Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).