Your Law Firm Marketing Plan – Does It Need Rewriting, Or Just Writing?

It is now week 10 of 52. That is a fifth of the year gone, never to return. That makes you think doesn’t it? It has certainly started making me think, which is why I am now calling every week by its correct Gregorian number, because it is providing me with a certain amount of focus. Can you do the same to help you rewrite, or even write for the first time this year, your law firm marketing plan to move you forward?

Why wait until the end of the year to see if you have hit your targets and goals? Why wait until the year is over before realising you are not doing enough now to end up where you would like to be in December 2014? It is too late to do anything about it then, so start now.

When you think about the month of December more closely, you realise that it actually only consists of two weeks, because weeks 51 and 52 are closed for business. So that makes the number above now week 10 of 50, so you are exactly 1/5th of the way through the year. 20% of 2014 is gone, done and dusted, finished, over, extinct.

What is the other 80% of 2014 going to do for you and for your business, or more importantly, how much are you going to do to make it work harder for you?

I have two children, and Megan has just turned 15. Yikes, how on earth did that happen?

We love holidaying with our children, and Megan turning 15 makes me realise that she is not going to be holidaying with us for very much longer, so I need to ensure I make the most of my business opportunities to allow me to have some great holidays with my children before they fly the nest.

Week 10 of 50 tells me that I am not yet where I need to be, but I still have 40 weeks in which to make sure I am where I would like to be, and hopefully further ahead than that too.

Are you where you want to be right now? If not, what are you going to do to change things with the next 40 weeks of 2014?

What new, automated marketing procedures are you going to add to your law firm marketing plan to increase the number of your client instructions?

What tweaks are you going to make to your existing marketing processes to increase their efficiency and deliver even more new clients to you?

Is it time to update or change your website so that you can finally add and change content quickly and easily, and use blogging which I constantly advise you is a very good and sensible thing to do?

Is it time to test a Google Adwords campaign, with me or someone else setting up and running this for you leaving you free to deal with the extra new client enquiries that you will receive?

Should you be attending more networking events, testing a direct mail campaign or finally starting that email newsletter that you know you should have started some months or even years ago?

Now is the time for action, so please review your plan for the year, and if you are not yet where you want or need to be, take action to rectify this, before the other 40 weeks of 2014 have disappeared forever too!

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!