What are talking calls to action, and why are they so important when it comes to generating more leads for your law firm from your website?
Let’s take a look:
This is why you need to cover off in your on page content that all initial enquiries (not advice) are without charge, but then, most importantly, explain to your prospect, as if you were talking to them face to face, precisely what they should do next to get in touch with you to discover more (hence talking calls to action).
Where most law firm websites go wrong is that after the introductory content, where hopefully they show empathy for their prospect’s current predicament, then move nicely on to cover off their expertise in that precise area of law, is that they then do one of two things:
- Nothing; or
- Whack a giant CONTACT button in the middle of the page.
Your prospects are human beings and you need to keep talking to them as such.
So when you have done the good job of showing empathy, then proving expertise, then in the same tone invite them to get in touch with you by using a talking call to action.
Talking Call To Action Example
It starts with a heading, inviting the visitor to get in touch, then goes like this (italic elements for your benefit):
Make An Enquiry
To discover more about how we can help you, please either call or Whatsapp us on XXX (hyperlinked), email XXX (hyperlinked) or complete a Free Online Enquiry (hyperlinked to an enquiry form on its own page with absolutely nothing else – which leads to more enquiries every time).
Alternatively, you can talk with one of our team live (not a chatbot) by clicking on the live chat button on the right hand side of our website.
We look forward to helping you soon.
That is a talking call to action, and if you add it to every page of your website, quite simply, you will receive more enquiries for your services.