The End Of The High Street Law Firm

(I am writing this from Edinburgh airport on my iPhone so please excuse the typos – yes maybe more than usual for any regular readers)!

I have been with clients in Edinburgh today. If you knew who they were or looked at their website you would probably describe them as a High Street law firm and that is the point of this blog. Two years ago this description would probably have been accurate and could apply to many other firms. But they realised that being a High Street law firm and doing things the way that they always had done no longer worked. They realised they needed to change, adapt and evolve. As part of that process they called me in. They listened to my ‘crazy ideas’ and over time embraced them and started applying them to their practice. They realised that perhaps they were not crazy, but just ways of reaching out to clients that they had never used. They now use them and see results. They interact and engage much more with their clients. They now surprise me with their willingness to test new ideas as long as they work for them and their clients.

This is the new High Street law firm, it’s just not a High Street law firm anymore.

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Law Firm Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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