Top 7 Most Read Law Firm Marketing Articles Of 2011!

Law Firm Marketing Advice For Solicitors From Nick Jervis, Samson Consulting

I thought you might need a little motivation and inspiration to fire you up now that we are properly back into the New Year, so how about a look at the top most read blogs and articles of 2011. These articles inspired solicitors in 2011 to make the changes necessary and to take the marketing action they needed to grow their practice, so why can’t they do the same for you now?

So here are the top 7 articles of 2011, I hope you find them helpful, if you do please leave a comment at the bottom of the blog, I would really appreciate that, thank you.

1 – We have to do something….

I feel slightly sad writing this. I had a chat with a solicitor recently who has decided to go down a marketing path which involves a substantial investment and which he and I are both almost certain will lead to failure. Yes, he is entering it knowing that it has little prospects of success. For confidentiality reasons clearly I cannot go into detail about it, but in discussing this with him I kept asking why are you doing this. Ultimately, his response boiled down to five sad words:

We have to do something..

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2 – Some Law Firm KPI’s (Key Performance Indicators)

If you have decided that now might be a good time to start measuring some Law Firm KPIs to ensure that your firm makes progress more quickly with all of your marketing efforts, what would be a good idea to start to measure?

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3 – How Much Good Legal Marketing Advice Are You Ignoring?

I had an email which made me laugh the other day. The email suggested that I had too much content on my website, that I should reduce the number of pages that I have overall and then the ‘intrigue’ of people wanting to find our more would be much better from me. The writer ended with a “I hope you don’t take this the wrong way”. I am still smiling widely as I write this.

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4 – Legal Funding For Solicitors

In working with so many solicitors in every conceivable sector of law, I often hear how difficult it has been to obtain legal funding since the banking crisis. Commercial solicitors have struggled to obtain funding for their practices, particularly if they were largely reliant on the commercial property sector. Personal injury solicitors have had their legal funding for disbursements cut or removed completely. I have heard from many solicitors that the banks have clearly pulled back on a lot of their legal funding. Whereas once solicitors seemed to be a sure fire bet, the change in the economy and perhaps the uncertainty around the legal sector with ABS’ now in force adds to this problem.

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5 – The Perfectly Marketed Solicitors Practice In 12 Months?

If I was going to start a Solicitors Practice next year, I know that I could put in place systems in the first 12 months to make sure that I was kept busy with all of the clients that I needed year after year. This is what I would do.

Month 1

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6 – A Classic Marketing Mistake For Solicitors And All Businesses

I am a member of a business mastermind group. Once every couple of months I get together with this group of smart minds and we spend a day together with specific time allotted to each other’s business to take apart a current challenge, disect it and then put it back together. The power of five brains instead of one makes this a very useful and powerful process and it has had a massive impact on my business.

Our last meeting was in Edinburgh and one of my fellow group members had created a new website and he wanted our feedback on why it was not working as he had hoped and anticipated.

I should first say that this is an incredibly bright man. He has spent tens of thousands of pounds advertising his products online and made a fantastic return on his investment. In his sector he is a renowned expert.

He uses all of the methods I use to market his existing products, i.e. Google Adwords, website marketing, article marketing etc. He focuses heavily on lead generation instead of trying to dive straight in for the sale. This is very important….

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7 – When It Comes To Legal Marketing, Perfection Kills Momentum!

One of the biggest lessons that I have carried with me from my days as a practising solicitor is a quote from a legal judgment that was constantly repeated by a partner in one of my firms. Whilst I confess to finding its overuse a little annoying at times, now that I run my own businesses I fully understand the importance of this statement. In the last five years of running my marketing consultancy for solicitors, I am frequently reminded of the statement as I can see Solicitors living out the statement to the detriment of their marketing activities and their business as a whole.

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Kind Regards,

Nick Jervis

Solicitor (non-practising)

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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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