What Alcatraz Can Teach Solicitors About Key Performance Indicators

I recently visited Alcatraz Prison in San Francisco. Until that point I had, I am pleased to say, never been inside a prison, so to start with one of the most notorious was quite something.

What Alcatraz Can Teach Solicitors About Key Performance Indicators

We had tried to obtain tickets before our trip to the States but without luck – they sell out months in advance. The only way to obtain the tickets was to join a queue at 5.30am on the day and hope to get one for the first trip of the day.

My daughter and wife volunteered to do this for us, leaving my son and I to lie in a bit longer. However, once they were out of the door I quickly followed to buy them a coffee and a hot chocolate to keep them warm in the queue. I wasn’t keen on them being up and alone in a foreign country at that time of day.

As it transpired, everyone that wanted to be on the trip had to be in the queue, so on arriving with their drinks, rather than being greeted with warm smiles, they were snatched from me whilst orders were ushered to run back to the hotel to collect my son otherwise we would not be able to go. Run I did, then run Sam and I did, and luckily tickets were obtained, phew!

I have to say that the trip was well worth it. It is still exactly as it was when it was a prison, so you get a real sense for how it must have felt to be there. Those cells are tiny!

On return to the UK we felt compelled to watch Escape From Alcatraz with Clint Eastwood (having also visited Carmel where he was the Mayor for some years).

It was good to see that they used the real prison in the film, the one we had been walking around just a week or so earlier.

In one of the scenes in the film one of the prisoners called English is speaking with Clint, explaining how the prison works to the new inmate.

He mentions how there are counts of the prisoners 12 times a day, so little chance of escape.

He goes on to say:

“Sometimes I think that’s all this place is. One… long… count. The prisoners count the hours, the bulls count the prisoners and the king bulls count the counts.”

That quote struck me. Even in prison the King Bull (Governor) checks that his staff are doing their numbers.

Are you, Mr or Mrs King Bull, on top of your numbers too?

How is your fee earner wage bill as a percentage of your turnover? If it isn’t in the right ball park, how will you fix it?

How can you dramatically improve your chances of reaching the targets that you set for your law firm to provide the life that you want? When I say improve, I mean improve by a factor of 45% no less? A significant improvement, is it not?

Both of these questions are answered in detail in this month’s issue of Marketing4Solicitors, which goes to the printer early next week. To secure your copy, you need to be a member before it hits the print run.

You can join here:


Or you can download the brochure from here: //www.samsonconsulting.co.uk/marketing-help-for-solicitors/marketing4solicitors/

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Click to read more about Legal Marketing Services

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.