What Alcatraz Can Teach Solicitors About Key Performance Indicators

I recently visited Alcatraz Prison in San Francisco. Until that point I had, I am pleased to say, never been inside a prison, so to start with one of the most notorious was quite something.

What Alcatraz Can Teach Solicitors About Key Performance Indicators

We had tried to obtain tickets before our trip to the States but without luck – they sell out months in advance. The only way to obtain the tickets was to join a queue at 5.30am on the day and hope to get one for the first trip of the day.

My daughter and wife volunteered to do this for us, leaving my son and I to lie in a bit longer. However, once they were out of the door I quickly followed to buy them a coffee and a hot chocolate to keep them warm in the queue. I wasn’t keen on them being up and alone in a foreign country at that time of day.

As it transpired, everyone that wanted to be on the trip had to be in the queue, so on arriving with their drinks, rather than being greeted with warm smiles, they were snatched from me whilst orders were ushered to run back to the hotel to collect my son otherwise we would not be able to go. Run I did, then run Sam and I did, and luckily tickets were obtained, phew!

I have to say that the trip was well worth it. It is still exactly as it was when it was a prison, so you get a real sense for how it must have felt to be there. Those cells are tiny!

On return to the UK we felt compelled to watch Escape From Alcatraz with Clint Eastwood (having also visited Carmel where he was the Mayor for some years).

It was good to see that they used the real prison in the film, the one we had been walking around just a week or so earlier.

In one of the scenes in the film one of the prisoners called English is speaking with Clint, explaining how the prison works to the new inmate.

He mentions how there are counts of the prisoners 12 times a day, so little chance of escape.

He goes on to say:

“Sometimes I think that’s all this place is. One… long… count. The prisoners count the hours, the bulls count the prisoners and the king bulls count the counts.”

That quote struck me. Even in prison the King Bull (Governor) checks that his staff are doing their numbers.

Are you, Mr or Mrs King Bull, on top of your numbers too?

How is your fee earner wage bill as a percentage of your turnover? If it isn’t in the right ball park, how will you fix it?

How can you dramatically improve your chances of reaching the targets that you set for your law firm to provide the life that you want? When I say improve, I mean improve by a factor of 45% no less? A significant improvement, is it not?

Both of these questions are answered in detail in this month’s issue of Marketing4Solicitors, which goes to the printer early next week. To secure your copy, you need to be a member before it hits the print run.

You can join here:

//www.marketing4solicitors.co.uk/

Or you can download the brochure from here: //www.samsonconsulting.co.uk/marketing-help-for-solicitors/marketing4solicitors/

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Click to read more about Legal Marketing Services

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks