Why Google Ads Is Better Than The Yellow Pages For Solicitors

We have been making tea and coffee in the Jervis household for the last week or just as in days of yore; by boiling a saucepan on the stove.

I have used up several more minutes (maybe even an hour or two) of my life boiling water this way.Why Google Ads Is Better Than The Yellow Pages For Solicitors
It is not an efficient use of my time, but our kettle has gone back for assessment and repair or replacement to the manufacturer. It was out of warranty but they still wanted to fix it for us; that is good customer service.

I wouldn’t usually persevere but it’s a great kettle without any plastic whatsoever, so the tea does taste better. It’s an Ottoni Fabrica Italian Kettle if you would like to know…

Another blast from the past was receiving a postcard from some friends after a lovely weekend together recently.

Some things from the past are lovely (the postcard), some are not (the boiling water on the stove).

In days of Yore, most solicitors used to spend thousands every year on the Yellow Pages. They could never tell if it worked but were bullied into bigger and bigger ads each year by the sales team.

In the new world, much like the kettle, you can win clients faster and you can track a return on investment by using Google Ads.

If you are already running Google Ads, I am pretty confident I can turn your slow boiling pan of water into a fast boiling kettle.

If you would like generate more clients from your Google Ads spend and to discover how to ask me to carry out a live review of your PPC Campaign, download my whitepaper:

Google Ads Whitepaper For Solicitors. Click here to receive your copy:>>

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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