Using Attraction Based Marketing To Attract More Clients

“Does my bum look big in this?”

From a very early age I was taught by my mother and other women in my family life that the answer was a very firm “NO” whenever this question was asked.

This continued with girlfriends and then my wife, Emma.

On a family walk recently Emma was walking behind my son’s girlfriend.

She made a reference to her bottom and Emma, being from the same generation, quickly jumped in with the appropriate response “No, it doesn’t look big at all Lizzie”.

“Oh no, came the response, really?” She sounded very disappointed, which surprised us both.

Apparently there has been a complete shift in position.

These days, if you don’t have a large, shapely bottom you are missing out!

Who knew?Using Attraction Based Marketing To Attract More Clients

Luckily, for you, when it comes to attracting new clients, there really is very little that changes.

If you stick to ‘attraction based marketing’, that is appearing in front of your prospects when they are searching for your services, you will attract clients consistently at a reasonable price.

If you use the other, less successful, more scattergun, more expensive ‘interruption based marketing’ methods where you fire your message at people who are not looking for your services (social media being a prime example), then life can be a lot harder for you. You have to interrupt the people having a chat about bottom sizes for a start…

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Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.