Using Attraction Based Marketing To Attract More Clients

“Does my bum look big in this?”

From a very early age I was taught by my mother and other women in my family life that the answer was a very firm “NO” whenever this question was asked.

This continued with girlfriends and then my wife, Emma.

On a family walk recently Emma was walking behind my son’s girlfriend.

She made a reference to her bottom and Emma, being from the same generation, quickly jumped in with the appropriate response “No, it doesn’t look big at all Lizzie”.

“Oh no, came the response, really?” She sounded very disappointed, which surprised us both.

Apparently there has been a complete shift in position.

These days, if you don’t have a large, shapely bottom you are missing out!

Who knew?Using Attraction Based Marketing To Attract More Clients

Luckily, for you, when it comes to attracting new clients, there really is very little that changes.

If you stick to ‘attraction based marketing’, that is appearing in front of your prospects when they are searching for your services, you will attract clients consistently at a reasonable price.

If you use the other, less successful, more scattergun, more expensive ‘interruption based marketing’ methods where you fire your message at people who are not looking for your services (social media being a prime example), then life can be a lot harder for you. You have to interrupt the people having a chat about bottom sizes for a start…

If you want to learn more about good marketing, click the button below to download my free guide:

FREE BOOK: How To Market A Law Firm – Click to download now:>>

Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

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