Using Attraction Based Marketing To Attract More Clients

“Does my bum look big in this?”

From a very early age I was taught by my mother and other women in my family life that the answer was a very firm “NO” whenever this question was asked.

This continued with girlfriends and then my wife, Emma.

On a family walk recently Emma was walking behind my son’s girlfriend.

She made a reference to her bottom and Emma, being from the same generation, quickly jumped in with the appropriate response “No, it doesn’t look big at all Lizzie”.

“Oh no, came the response, really?” She sounded very disappointed, which surprised us both.

Apparently there has been a complete shift in position.

These days, if you don’t have a large, shapely bottom you are missing out!

Who knew?Using Attraction Based Marketing To Attract More Clients

Luckily, for you, when it comes to attracting new clients, there really is very little that changes.

If you stick to ‘attraction based marketing’, that is appearing in front of your prospects when they are searching for your services, you will attract clients consistently at a reasonable price.

If you use the other, less successful, more scattergun, more expensive ‘interruption based marketing’ methods where you fire your message at people who are not looking for your services (social media being a prime example), then life can be a lot harder for you. You have to interrupt the people having a chat about bottom sizes for a start…

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Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.