Understanding Google Analytics For A Law Firm

If you now know your number (you do, don’t you), then you will now know how many people are finding your website every month.

Let’s have a look at what this means by looking at my Google Analytics numbers:


Understanding Google Analytics For A Law Firm


Users: 1,195. This is the total number of people visiting your site in one month. If you have been in practice for any length of time I would expect your site to be at around 1,000 per month. If you have added new content that answers your ideal clients’ questions consistently (as per my plan in The Law Firm Growth Formula – https://amzn.to/35jCwNQ) it should be anything from 3,000 to 10,000+ per month.  When you have that many visitors you have a lot of enquiries for your services.

New Users: 1,186. As it says.

Sessions: 1,379. The total number of time those users have been onto your website.

Sessions per user: 1.15. The average sessions per user (some people come back more than once – so you are doing something right).

Page Views: 2,351. The total number of pages that your users hopped around on.

Pages/Session: 1.70. As it says. If you can beat 1.5 here that is good. If you can beat 2 then you are really engaging your visitors.

Average Session Duration: 38 seconds.

Bounce Rate: 62.00%. This is the percentage of people who arrive at your website, view one page and the leave. I need to have a little rant about Bounce Rate because some people become fixated with it. Many of you will have a bounce rate of 70-80%, but this does not always mean that your website is broken. If you ensure that each page on your site for each of your services answers all of your ideal prospect’s concerns and takes away any doubt that they should contact you (again, covered in detail in The Law Firm Growth Formula), then one page is often enough for them to give you a call to discover more about your services.

If you have more than 1,000 people a month visiting your website, next week I am going to share a tool with you which can instantly increase the volume of enquiries for your services.

For clarification, these figures are from my Solicitors Near Me website. All leads generated from this website go to members of Marketing4Solicitors as a part of their monthly membership fee.

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Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.