The Key Principle When Marketing A Law Firm Or Solicitors Practice

I was watching a Mark Wahlberg film the other day with my family when there was an act of violence that lead to someone’s head departing their body.

Never one to miss an opportunity to parent, I mentioned to my daughter that this is something that she should never do.

Having the same ‘genius’ sense of humour that I do, she responded with “Oh, now you tell me – oops.”

That’s the level of humour in the Jervis household; amazing isn’t it?The Key Principle When Marketing A Law Firm Or Solicitors Practice

The reason I am sharing this with you though is that it led me on to think about the business and marketing lesson contained in this silly little conversation.

I haven’t taught Megan not to decapitate people, but I have taught her to be kind to people and that violence is usually not the answer, so she knew decapitation wasn’t really on the cards.

If you teach or learn the principle for anything in life, you can make a lot of decisions from that moment forwards.

The principle I teach all of my clients when it comes to attracting new instructions to their law firm is this:

“Appear in front of your ideal clients at the precise moment in time that they are ACTIVELY looking for your services.”

The emphasis is on actively looking.

Let’s look at this principle in practice.

Do you think that the following examples are times when your advertisement for your services meets this test:

  • Harriet is reading a newspaper and sees your advertisement for business to business services.
  • Whilst browsing her facebook feed, Martha sees your advertisement for personal injury services.
  • Whilst walking to work Patrick sees your firm name splattered across the back of a double decker bus?

Was Harriet, Martha or Patrick actively looking for a solicitor?

No, they were not.

They had no interest in finding your services, just like the other thousands of people that saw the same advertisements, which means that they are going to be far less effective than other forms of marketing.

Contrast this with these situations:

  • Martha is moving house. She asks her removal company if they know a solicitor and they recommend one to her.
  • Patrick wants to start a new business. He heads to Google, types in solicitor to help start a business, sees your Google Ads advertisement, clicks it and calls your firm.
  • Harriet wants to make a Will. She asks a friend if she knows any solicitors. Her friend explains that she receives an email from the firm she used to make a Will every month. She searches her inbox, finds the latest email and forwards it on to Harriet.

Know the principle and you will save a lot of money on the wrong types of marketing.

“Appear in front of your ideal clients at the precise moment in time that they are ACTIVELY looking for your services.”

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Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.