11 Year Old Football & Half Baked Law Firm Marketing Plans!

My Son Samuel’s Football Tackling

My son plays football every Sunday morning for his local team, and he is doing quite well. I am delighted to say that cricket is still his first sport, but I am enjoying watching him play. He is only 11 so the quality is sometimes lacking from the team as a whole, but he is starting to improve in all aspects of his game. I was really pleased to see him being strong as a defender and stopping the opposition getting past him last Sunday.

One of the things I have been helping him with is tackling. He was a little hesitant at first, sort of half committing to the tackle and then backing off. I explained that if he keeps doing that he is going to get injured. If he needs to tackle, he needs to commit to it and go in strongly and complete the tackle. If he goes in half-heartedly he is much more likely to be injured than if he goes in fully convinced that he is going to win the ball.

It is exactly the same in all aspects of business life too. If you ‘sort of decide’ to do something, for instance opening on Saturdays, all those around you will pick up on this hesitancy. Your staff will see the weakness or indecsion and ensure you back down from this crazy idea. On the other hand, if you explain that you WILL BE opening on Saturdays permanently from a set date, and the staff must decide who is going to man the office in shifts, it will happen.

The same can also be said of deciding to offer a new legal service. If you commit fully to it, adequately resort the process to acquire new clients and go fully out to build that service into a profitable department, you will succeed. Put one person in and hope that something happens, and some months later, unless that person is a miracle worker and natural business developer, you will be closing the department.

It is particularly the case too when it comes to each and every marketing activity that you undertake for your practice.

If you half-heartedly test a new marketing initiative, such as Google Adwords, direct mail or email marketing, it is almost guaranteed to fail. If you resource it adequately, commit a period of time during which you will give the marketing tactic your full attention to make it work, and you will more likely than not be very pleasantly surprised by the results of the activity.

Henry Ford summed this up in his succinct quote:

"Whether you think you can, or you think you can’t, you are probably right."

If you think a new marketing tactic will work for you, and you fully commit to making it successful, in a few months’ time you will have in place a new marketing tactic regularly producing new client instructions on a regular basis for you.

If you then commit to keep on adding new marketing tactics until you have a huge Profit FlowCast model in practice, your firm’s future will be a bright and very profitable one!

Get in there and tackle hard!

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Legal Marketing

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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