What Is The Best Form Of Marketing For A Law Firm?

This is a question that I am often asked when I meet new solicitors. “OK Nick, you call yourself a so called law firm marketing hot shot, if that is the case, tell me what the best form of marketing is for a law firm, and tell me free of charge too!”

You might think I exaggerate the words for creative purposes, but often the words are much harder hitting. Luckily, I have broad shoulders.

If I have learned one thing over my 20 plus years of marketing law firms, it is that those who come seeking or demanding things for free and promising riches when your ideas bear fruit are the ones to steer well clear of.

In my early days I was perhaps a little more naïve than I am now, and thinking that working with law firms meant that they would be true to their words, I often did not insist on or rely on written contracts (and me a solicitor too – tsk tsk Nicholas).

One solicitor promised a fee relative to the number of new clients generated for his practice, which was struggling badly. Marketing systems put in place, clients delivered, solicitor reneged on deal.

Another solicitor was even more generous. I would have my dream car, a Jaguar XKR (the Aston Martin was just not sufficiently reliable at the time) if I delivered a certain deal to their law firm and it stuck for more than a year. Deal duly delivered and stuck for three years, but Jaguar XKR still sitting in show room…

I have many more of these stories. I have learned my lesson the hard way. I now do not look for incentives because I know that they will not be fulfilled. I do not think that the person sets out to deceive from the start, more that as soon as the money is in their hands they question why they should suddenly give away some of it to the marketing chap who handed it to them on a plate. So now all I do is charge a reasonable fee for my services and I am happy. It works well for my law firm clients, as when I deliver many new clients to their practice they see a real, tangible benefit, and it works well for me as I do not set myself up for the fall of being let down again, instead being paid a fair fee.

However, therapy session for Nick over, back to the question in hand… what is the best way of marketing a law firm?

Easy, and you can have the answer, but not for free of course, you would not expect that now would you. You have to trade me something of value too, but not financially. Just your email address. That way I can send you my email and let you know how I can help you. You can unsubscribe at any time, but I hope to provide you with enough useful information to make the exchange worthwhile for you.

Enter your details below and I will share with you not just the one best form of law firm marketing, but eight of them! A fair exchange I think, do you?

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).