The Middle – Cut Loose Your Legal Marketing!

My children recently started watching an American family sitcom called The Middle which has now turned into a family favourite. It is about a normal family coping with their three ‘normal’ children growing up. They have a son of around 17, a daughter of 13 and a geeky child who only reads books of about 8. The father (who is very tall – not relevant but I have to keep saying aloud how tall he is, much to the annoyance of Emma, Megan and Samuel) was talking to his wife about the 17 year old son who had gone off the rails again when he came up with a fantastic line “Why don’t we just call that one a right off and focus all of our efforts on the other two”? What a great idea, cut loose the uncontrollable wayward son and focus on the two children that they had a chance of saving. I am still laughing now as I type this.

Of course it just could not happen when it comes to children (could it?) but it must sometimes happen when it comes to your marketing activities. You see, all marketing activities need a good chance of working. If they are not working immediately, you should make some changes. Change the headline, change the offer, change the call to action or the deadline and then test and measure the results (no treasure without measure). However, if you have tried everything and the method of legal marketing is not working, you must do as the giant father said in The Middle: Cut it loose. Stop it. Focus all of your time, effort and energy on your other marketing activities to make sure that they are working harder than ever for you. Do that and from time to time introduce new marketing initiatives and you will be just fine.

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Law Firm Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.