The Middle – Cut Loose Your Legal Marketing!

My children recently started watching an American family sitcom called The Middle which has now turned into a family favourite. It is about a normal family coping with their three ‘normal’ children growing up. They have a son of around 17, a daughter of 13 and a geeky child who only reads books of about 8. The father (who is very tall – not relevant but I have to keep saying aloud how tall he is, much to the annoyance of Emma, Megan and Samuel) was talking to his wife about the 17 year old son who had gone off the rails again when he came up with a fantastic line “Why don’t we just call that one a right off and focus all of our efforts on the other two”? What a great idea, cut loose the uncontrollable wayward son and focus on the two children that they had a chance of saving. I am still laughing now as I type this.

Of course it just could not happen when it comes to children (could it?) but it must sometimes happen when it comes to your marketing activities. You see, all marketing activities need a good chance of working. If they are not working immediately, you should make some changes. Change the headline, change the offer, change the call to action or the deadline and then test and measure the results (no treasure without measure). However, if you have tried everything and the method of legal marketing is not working, you must do as the giant father said in The Middle: Cut it loose. Stop it. Focus all of your time, effort and energy on your other marketing activities to make sure that they are working harder than ever for you. Do that and from time to time introduce new marketing initiatives and you will be just fine.

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Law Firm Marketing

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.