The Middle – Cut Loose Your Legal Marketing!

My children recently started watching an American family sitcom called The Middle which has now turned into a family favourite. It is about a normal family coping with their three ‘normal’ children growing up. They have a son of around 17, a daughter of 13 and a geeky child who only reads books of about 8. The father (who is very tall – not relevant but I have to keep saying aloud how tall he is, much to the annoyance of Emma, Megan and Samuel) was talking to his wife about the 17 year old son who had gone off the rails again when he came up with a fantastic line “Why don’t we just call that one a right off and focus all of our efforts on the other two”? What a great idea, cut loose the uncontrollable wayward son and focus on the two children that they had a chance of saving. I am still laughing now as I type this.

Of course it just could not happen when it comes to children (could it?) but it must sometimes happen when it comes to your marketing activities. You see, all marketing activities need a good chance of working. If they are not working immediately, you should make some changes. Change the headline, change the offer, change the call to action or the deadline and then test and measure the results (no treasure without measure). However, if you have tried everything and the method of legal marketing is not working, you must do as the giant father said in The Middle: Cut it loose. Stop it. Focus all of your time, effort and energy on your other marketing activities to make sure that they are working harder than ever for you. Do that and from time to time introduce new marketing initiatives and you will be just fine.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).