The Ryder Cup And Solicitors Marketing

Whether you like golf or not, or watch a lot of television or not, you have probably seen something of the Ryder Cup over the course of the last weekend and Monday. What an amazing event.

Golfers are paid handsomely for their day job if they are in the top level, and all of the Ryder Cup team players fall into that category. If they win a tournament, they might win several hundred thousand pounds. Nice work. So why is the Ryder Cup important to them? They are not paid to compete in the Ryder Cup. It is the last event of the season, so they are probably tired after all of the tournaments and all of the travel across many countries, yet they all turn out for the event and fight to be invited to take part in it. Why?

This was best summed up by Graeme McDowell who won the final match to ensure that Europe beat the Americans. Earlier this year he won the US Open, one of the biggest events for golfers, like one of the Grand Slams in tennis, or winning the World Cup in football, so he knows what it is like to win a big event. Yet he said walking down the final hole to win the Open was like playing nine holes with his dad around his local course compared to walking down the final fairway of the Ryder Cup. Why is it so important? Yes clearly they feel that it is a privilege to represent their country, but I don’t think it is just that.

You see golf is a very individual sport. Apart from your caddy, you play on your own and win or lose on your own. The whole year you travel on your own, often away from your family. So I think it is the “Team” element of the Ryder Cup that makes it so very special. Every one of the team for Europe was hysterically happy when they won. They were cheering each other on, giving each other help and advice and doing all they could to get the crowd cheering and supporting them. It was the team that won the Ryder Cup, not one individual. The team got together and pulled points for Europe out of the bag when it seemed none were there and the game was slipping away. The team cheered each other on and supported each other, and the team won the Ryder Cup.

Law firms that want to survive and thrive into the future need Teams winning the new business, not just one business development manager on one partner. They need EVERY SINGLE MEMBER OF THE TEAM working like billy-o towards a common shared goal. They need teams of fee earners cross selling services, not just one committed partner.

Are your team in the Ryder Cup league or the “WIIFM” league (What’s In It For Me)? If it is the latter, train them. If they won’t or can’t be trained, change them. It is not your fee earners that constantly refuse to help promote your practice that will be worrying about paying the overdraft or paying their salaries if you struggle in the future. They will go and sabotage someone else’s business. Make sure you have a Ryder Cup team in your practice and your firm will have a bright future.

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Law Firm Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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