The Partners Will Not Let Me Get On With Marketing..

I often receive the same questions from the partner or solicitor charged with responsibility for marketing which says:

How do I persuade the partners to let me try new marketing initiatives when they say that everything they have tried before has failed and they do not believe they should be doing any marketing anymore.

Answer
First, I see and hear this all of the time, so if this applies to you, you are certainly not alone. It usually comes from many years of being ‘hard sold’ last minute advertising or schemes without any tracking or measuring of results (no treasure without measure). So it is not really a surprise that everything has failed. This is not proper marketing where you plan your target audience, choose the media and then ensure you hit the right message.

Therefore, the method I have used in these situations is to seek a relatively small budget to test two or three initiatives on the understanding that the partners will not intervene until all results are in. Ensure you have good tracking in place and let the campaigns run. If they work, go back and ask for a bigger budget to go again and keep going until you have autonomy. It takes time, is not my ideal method but it ALWAYS wins the partners round eventually as the results on paper cannot be denied…

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Law Firm Marketing

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.