The Partners Will Not Let Me Get On With Marketing..

I often receive the same questions from the partner or solicitor charged with responsibility for marketing which says:

How do I persuade the partners to let me try new marketing initiatives when they say that everything they have tried before has failed and they do not believe they should be doing any marketing anymore.

Answer
First, I see and hear this all of the time, so if this applies to you, you are certainly not alone. It usually comes from many years of being ‘hard sold’ last minute advertising or schemes without any tracking or measuring of results (no treasure without measure). So it is not really a surprise that everything has failed. This is not proper marketing where you plan your target audience, choose the media and then ensure you hit the right message.

Therefore, the method I have used in these situations is to seek a relatively small budget to test two or three initiatives on the understanding that the partners will not intervene until all results are in. Ensure you have good tracking in place and let the campaigns run. If they work, go back and ask for a bigger budget to go again and keep going until you have autonomy. It takes time, is not my ideal method but it ALWAYS wins the partners round eventually as the results on paper cannot be denied…

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Law Firm Marketing

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

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I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.