Law Firm Marketing Consultants, Which Should I Choose?

If you have decided that now is the time to get help with your marketing, and to move from a nearly ran to a ‘ran very quickly’, you might want to know how to go about choosing the right law firm marketing consultant to obtain the results for your practice.

Now whilst I know that I am one of the best law firm marketing consultants in the UK (my mother always taught me not to brag so I won’t say the best, although some of my clients have been kind enough to say that) (by the way, this is my humour, if this offends you at this point we may not be able to work together anyway, but you can read this guide and then go off and use a second level law firm marketing consultant – there are plenty out there – more every day it would seem), how can you gauge this (you almost forgot the start of that sentence then didn’t you, well I certainly did)?

Here are the telling points that I would be searching for if I was looking for a law firm marketing consultant.

Length Of Time In Business

Have they got a long enough period of time in business as a law firm marketing consultant to give you some belief that they might now know what they are doing?

I joked in the introduction about there being more consultants every day, and this is certainly the case. I have been running my law firm marketing consultancy since 2003, but before then I was in private practice for 14 years when I marketed law firms from within. I must have been doing something right to still be here after all this time (you would hope), and more so to still love doing what I do. Let’s be honest, you have to love the legal profession to want to work with solicitors day in, day out, every day of your working life don’t you? We are all somewhat different to everyone else out there, aren’t we? I am even more different, moving from a solicitor to a law firm marketing consultant. I often joke that I only need to move into financial services and then estate agency and I will alienate every new person I ever come into contact with in one way, shape or form.

Feedback From Other Firms

Do they have positive feedback from other solicitors who have worked with them? Are there just one or two testimonials, or are there a dozen or so?

There should be enough on the website to give you a feeling for whether they are providing a good service. The next stage, to be carried out after you have spoken with your chosen law firm marketing consultant, is to ask for one or two referees who you can speak with. This should put your mind at rest that the consultant in question has obtained some good results for other solicitors already.

Something For Nothing – Well Almost?

Does your prospective law firm marketing consultant offer you a taster of their expertise in the form of a book, a webinar or teleseminar, or can you arrange to talk with them free of charge and without obligation for a short period of time?

I offer all prospective clients a twenty minute free telephone consultation to allow them to gauge whether they think that they could work with me, and vice versa. There are some types of law firms that I work with better than others. Some of the selection criteria are that you have to like my sense of humour, to enjoy what you do and be committed to seeing really good growth. These are just some of the requirements for the law firms I am prepared to work with. I do not work with all law firms because some are simply not ready for the changes. I don’t like to work with a firm when I cannot add massive value to their practice, so if they are just thinking about marketing, or looking to just tweak things a little, I will gladly refer them on to others who might be better placed to help them. I will never leave them high and dry.

If you would like a 20 minute chat with me, free of charge and without obligation, simply download my free guide by clicking the link below and I will explain how to set this up.

Are They Published?

Finally, has your prospective law firm marketing consultant been published – anywhere. I have had regular columns for Private Client Adviser and have been lucky enough to be published in most of the major legal magazines, including the Gazette, Solicitors Journal, ILEX etc. This has to be a good measure for whether their advice is useful I would think/hope?

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Legal Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.