If you have decided that now is the time to get help with your marketing, and to move from a nearly ran to a ‘ran very quickly’, you might want to know how to go about choosing the right law firm marketing consultant to obtain the results for your practice.
Now whilst I know that I am one of the best law firm marketing consultants in the UK (my mother always taught me not to brag so I won’t say the best, although some of my clients have been kind enough to say that) (by the way, this is my humour, if this offends you at this point we may not be able to work together anyway, but you can read this guide and then go off and use a second level law firm marketing consultant – there are plenty out there – more every day it would seem), how can you gauge this (you almost forgot the start of that sentence then didn’t you, well I certainly did)?
Here are the telling points that I would be searching for if I was looking for a law firm marketing consultant.
Length Of Time In Business
Have they got a long enough period of time in business as a law firm marketing consultant to give you some belief that they might now know what they are doing?
I joked in the introduction about there being more consultants every day, and this is certainly the case. I have been running my law firm marketing consultancy since 2003, but before then I was in private practice for 14 years when I marketed law firms from within. I must have been doing something right to still be here after all this time (you would hope), and more so to still love doing what I do. Let’s be honest, you have to love the legal profession to want to work with solicitors day in, day out, every day of your working life don’t you? We are all somewhat different to everyone else out there, aren’t we? I am even more different, moving from a solicitor to a law firm marketing consultant. I often joke that I only need to move into financial services and then estate agency and I will alienate every new person I ever come into contact with in one way, shape or form.
Feedback From Other Firms
Do they have positive feedback from other solicitors who have worked with them? Are there just one or two testimonials, or are there a dozen or so?
There should be enough on the website to give you a feeling for whether they are providing a good service. The next stage, to be carried out after you have spoken with your chosen law firm marketing consultant, is to ask for one or two referees who you can speak with. This should put your mind at rest that the consultant in question has obtained some good results for other solicitors already.
Something For Nothing – Well Almost?
Does your prospective law firm marketing consultant offer you a taster of their expertise in the form of a book, a webinar or teleseminar, or can you arrange to talk with them free of charge and without obligation for a short period of time?
I offer all prospective clients a twenty minute free telephone consultation to allow them to gauge whether they think that they could work with me, and vice versa. There are some types of law firms that I work with better than others. Some of the selection criteria are that you have to like my sense of humour, to enjoy what you do and be committed to seeing really good growth. These are just some of the requirements for the law firms I am prepared to work with. I do not work with all law firms because some are simply not ready for the changes. I don’t like to work with a firm when I cannot add massive value to their practice, so if they are just thinking about marketing, or looking to just tweak things a little, I will gladly refer them on to others who might be better placed to help them. I will never leave them high and dry.
If you would like a 20 minute chat with me, free of charge and without obligation, simply download my free guide by clicking the link below and I will explain how to set this up.
Are They Published?
Finally, has your prospective law firm marketing consultant been published – anywhere. I have had regular columns for Private Client Adviser and have been lucky enough to be published in most of the major legal magazines, including the Gazette, Solicitors Journal, ILEX etc. This has to be a good measure for whether their advice is useful I would think/hope?
Free Law Firm Marketing Guide
To see if I know anything, or nothing, about law firm marketing, please download my free guide below.
Ready To Take Action And See Results Now?
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.