Why The Right Website Design For Solicitors Is So Vital For Your Legal Practice

If you are interested in the headline of this question, would you like the answer to this question immediately or at the end of this article? Which would suit you better? Now, you say. OK, no problem, I am happy to oblige (seeing as you asked so politely).

If you obtain the right website design for your legal practice, and then regularly add content to the website and promote it to potential clients, it could and should produce up to 50% of your new client instructions.

Yes, I did write 50%. Really!

A good solicitor website design will make it easy for your clients to navigate around your website, to find exactly what they are looking for and then easily make contact with you.

A bad solicitor website design, and sadly I see far too many of these, usually makes a whole host of mistakes, which make it almost impossible for the website to provide you with lots of new instructions.

These mistakes include:

  • A simply unattractive legal website design;
  • Difficult to use navigation in no logical order from a client’s perspective (usually in the order of the most important work in terms of profit costs generated to the law firm);
  • Not enough navigation to get to the core sections of the website;
  • Not built using the right type of content management system, making you hugely reliant on the company that builds the website (and bear in mind if it is producing 50% of your new client instructions this is not a position you want to find yourself in);
  • Not built with Google in mind (thus making it hard for Google to assess what each page of the website is about so that it cannot index it well and therefore not be able to deliver hot prospects to you); and
  • No easy to complete enquiry forms or methods of contact for the visitors to use to get in touch with you.

If a website should deliver up to 50% of your leads, as I know it can and should, and indeed does for many of my legal clients right now, it is really worth taking some time to find out how to achieve this, is it not?

I have written a guide all about good legal website design, how to avoid the common mistakes, and the best part is that it is completely free of charge. I have no vested interest, in that I do not offer solicitor website design services any longer, but I do have a vested interest in as much as I work with a lot of solicitors on a remote basis to guide them through a legal website design project. So my aim by letting you have access to this free guide is that if you like what I say, and you want a legal marketing expert to hold your hand through the whole process, you might choose me.

If you don’t, nothing bad will happen to you, so you might as well grab my legal website design guide now, yes?

Simply enter your details below and it will be with you instantly:

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Legal Marketing

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.