Why The Right Website Design For Solicitors Is So Vital For Your Legal Practice

If you are interested in the headline of this question, would you like the answer to this question immediately or at the end of this article? Which would suit you better? Now, you say. OK, no problem, I am happy to oblige (seeing as you asked so politely).

If you obtain the right website design for your legal practice, and then regularly add content to the website and promote it to potential clients, it could and should produce up to 50% of your new client instructions.

Yes, I did write 50%. Really!

A good solicitor website design will make it easy for your clients to navigate around your website, to find exactly what they are looking for and then easily make contact with you.

A bad solicitor website design, and sadly I see far too many of these, usually makes a whole host of mistakes, which make it almost impossible for the website to provide you with lots of new instructions.

These mistakes include:

  • A simply unattractive legal website design;
  • Difficult to use navigation in no logical order from a client’s perspective (usually in the order of the most important work in terms of profit costs generated to the law firm);
  • Not enough navigation to get to the core sections of the website;
  • Not built using the right type of content management system, making you hugely reliant on the company that builds the website (and bear in mind if it is producing 50% of your new client instructions this is not a position you want to find yourself in);
  • Not built with Google in mind (thus making it hard for Google to assess what each page of the website is about so that it cannot index it well and therefore not be able to deliver hot prospects to you); and
  • No easy to complete enquiry forms or methods of contact for the visitors to use to get in touch with you.

If a website should deliver up to 50% of your leads, as I know it can and should, and indeed does for many of my legal clients right now, it is really worth taking some time to find out how to achieve this, is it not?

I have written a guide all about good legal website design, how to avoid the common mistakes, and the best part is that it is completely free of charge. I have no vested interest, in that I do not offer solicitor website design services any longer, but I do have a vested interest in as much as I work with a lot of solicitors on a remote basis to guide them through a legal website design project. So my aim by letting you have access to this free guide is that if you like what I say, and you want a legal marketing expert to hold your hand through the whole process, you might choose me.

If you don’t, nothing bad will happen to you, so you might as well grab my legal website design guide now, yes?

Simply enter your details below and it will be with you instantly:

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Legal Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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