Legal Website Design Inspiration

So you are a solicitor and you are looking for inspiration for your legal website design.

How can you obtain the perfect website which will promote your services and ensure that you always have a good flow of new instructions?

What does your legal website need to look like and what should it say to ensure that it inspires your future clients to make contact with you?

Well, let’s look at each of these points in turn to hopefully provide you with all of the legal website design inspiration needed for you to make progress.

1. Your Legal Website Design Objective

The first point to consider is what you are looking to achieve. What is your overall objective for your legal website design? What is the primary purpose of your legal website design?

The primary purpose always must be that your new legal website design MUST win you new client instructions.

Never let any website designer tell you that your website should just be a window to your services but should never actually sell them.

Don’t let your friends or colleagues say that it must look so incredibly professional that it intimidates your prospects into believing that you area London firm charging London prices, and thereby ensure that no one ever makes contact with you for fear of receiving an horrendous bill!

Your legal website should look good, but it should not look perfect. Let me promise you that perfect designs achieve only one thing; they make your website designer happy.

Your website must have enough space for sufficient copy (the marketers word for text) to convince your prospects that you actually undertake enough of the legal service in question to be an expert; their expert.

Therefore, most website designers will not particularly like the final outcome for your website. Good! Like I said, if you are pleasing your website designer, you will not attract any clients.

2. Some Legal Design Inspiration.

Next, ask yourself where you will accept advice from for your legal website design inspiration. Will you decide that you should copy one of your local competitors who you mildly envy, or will you only copy websites that you know, based on facts and figures, generate new client instructions on a consistent basis?

The answer is clearly the latter, but I can assure you that most solicitors I speak with always ask for a website very similar to one of their competitors, usually when that legal website design inspires nothing but lethargy on the part of their prospects, so it fails to achieve its primary purpose.

I have even heard solicitors who were inspired for their legal website design based solely on comments made by their hairdresser (not joking). Now if that hairdresser was the perfect demographic for that solicitor, fair enough, but they weren’t. They were so far removed from the solicitor’s perfect client that it was laughable (so I laughed).

The point I am making here is that you should base your legal website design on a design that generates new client instructions for the solicitor owner, not based on what ‘you think’ looks good.

I would always much prefer a legal website design that converted visitors into new clients but was slightly uglier than a beautiful website which never made the telephone ring.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).