So you are a solicitor and you are looking for inspiration for your legal website design.
How can you obtain the perfect website which will promote your services and ensure that you always have a good flow of new instructions?
What does your legal website need to look like and what should it say to ensure that it inspires your future clients to make contact with you?
Well, let’s look at each of these points in turn to hopefully provide you with all of the legal website design inspiration needed for you to make progress.
1. Your Legal Website Design Objective
The first point to consider is what you are looking to achieve. What is your overall objective for your legal website design? What is the primary purpose of your legal website design?
The primary purpose always must be that your new legal website design MUST win you new client instructions.
Never let any website designer tell you that your website should just be a window to your services but should never actually sell them.
Don’t let your friends or colleagues say that it must look so incredibly professional that it intimidates your prospects into believing that you area London firm charging London prices, and thereby ensure that no one ever makes contact with you for fear of receiving an horrendous bill!
Your legal website should look good, but it should not look perfect. Let me promise you that perfect designs achieve only one thing; they make your website designer happy.
Your website must have enough space for sufficient copy (the marketers word for text) to convince your prospects that you actually undertake enough of the legal service in question to be an expert; their expert.
Therefore, most website designers will not particularly like the final outcome for your website. Good! Like I said, if you are pleasing your website designer, you will not attract any clients.
2. Some Legal Design Inspiration.
Next, ask yourself where you will accept advice from for your legal website design inspiration. Will you decide that you should copy one of your local competitors who you mildly envy, or will you only copy websites that you know, based on facts and figures, generate new client instructions on a consistent basis?
The answer is clearly the latter, but I can assure you that most solicitors I speak with always ask for a website very similar to one of their competitors, usually when that legal website design inspires nothing but lethargy on the part of their prospects, so it fails to achieve its primary purpose.
I have even heard solicitors who were inspired for their legal website design based solely on comments made by their hairdresser (not joking). Now if that hairdresser was the perfect demographic for that solicitor, fair enough, but they weren’t. They were so far removed from the solicitor’s perfect client that it was laughable (so I laughed).
The point I am making here is that you should base your legal website design on a design that generates new client instructions for the solicitor owner, not based on what ‘you think’ looks good.
I would always much prefer a legal website design that converted visitors into new clients but was slightly uglier than a beautiful website which never made the telephone ring.
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