Make Your Legal Website All About Your Clients

This is by far the most important change that you can make to your website to ensure that it is so very much more effective at generating new client instructions for you. It is also the one that can make the most difference; instantly!

If your website talks more about your firm and ‘we/us’ than it does ‘you/the client’ you are missing a major opportunity to win new instructions.

At the time that a potential client lands on your website the ONLY thing that matters to them is their current problem or challenge . They want to see that you understand how they are feeling and that you have the necessary experience to supply the help that they need.

So if your website talks about your firm more than the client, and mentions that you were ‘formed in 1832’ as the opening line on your home page, just after the word WELCOME in bold, you really do have some problems.

The great news is that if you spend just a small amount of time fixing these problems, your website will instantly generate more enquiries for you.

So if you supply family legal services, you need to start by explaining how you understand that your visitor may well be in pain or in a position of uncertainty, and that you have helped many other people just like them to move on from that position.

If you provide conveyancing services, you need to stress how you will move heaven and earth to secure the purchase of your client’s dream home, or first home, because this is what you do for all of your clients.

And if you provide business legal services, you need to explain that your service is so efficient for business clients leaving them free to concentrate on running their business and increasing their bottom line.

You see people aren’t just looking for a solicitor, they are looking for the ‘right solicitor for them’. Show that you understand their position and you will find that you generate a lot more enquiries from your website than you are currently doing so, and that is all without spending a penny more!

I will share another simple change to your website that can work wonders with you soon, although if you want to spead things along, download my guide below:

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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