Make It Easier For Your Legal Website Visitors To Find What They Are Looking For!

The next opportunity to instantly attract more clients is to make it really easy for your clients to find what they are looking for. Take a look at your website at the moment, particularly the navigation for your legal services, and ask yourself if it is logical to a client, or logical only to a solicitor within your practice.

The biggest problem when it comes to navigation is usually twofold:

  • The website navigation is not listed alphabetically but usually in the order of the importance of each service to the law firm (remember everything has to be all about your clients);
  • The navigation has grown so much since you created it that it makes no sense to the visitor.

I so frequently see navigation listed in the order of importance to the firm, so Personal Injury services might be first, then Employment, then Wills & Probate (more on that in the next email).

This means absolutely nothing to your client. The only logical order for a client to follow and to expect is alphabetical. We are all trained from a very early age that the alphabetical order is the usual order to use unless there is good reason not to do so.

The other point is to make sure that you have not created an enormous list of navigation items which are no longer relevant. A good website will always grow so it is understandable that the navigation can become unwieldy, so all you need to do is run your eye over your navigation to make sure this has not happened, and if it has, to fix it quickly.

Spending time fixing your navigation so that it allows your website visitor to get to exactly where they need to be as quickly as possible is a great use of your time.

If you would like more detailed advice about how to fix your website download the free guide below.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.