We Have To Do Something: I feel slightly sad writing this. I had a chat with a solicitor recently who has decided to go down a marketing path which involves a substantial investment and which he and I are both almost certain will lead to failure. Yes, he is entering it knowing that it has … Read more
How can small law firms compete with larger law firms when it comes to marketing their legal services? This is a question I am often asked, so here are some easy wins for small law firms when it comes to their marketing…. Speed Of Movement! This is one area where I get quite excited. I … Read more
Building “client loyalty” is an essential task for all solicitors to strive for. When a client who has asked you to help them with their legal issues next needs help you want to be sure that the only firm they even consider asking to help them is yours. The question is, can you still build … Read more
If, like me, you read many many marketing and business books every year, you will see one form of marketing that time and time again is confirmed as the cheapest and most successful form of marketing. It is one that provides you with the biggest return on your investment, and also one of the cheapest … Read more
Sadly my children are getting to the age where they have twigged that the guy with the big white beard and the red coat might not actually be real. Megan at 11 has definitely realised, and I am pretty sure that Samuel at 9 is there or thereabouts, but at the same time they still … Read more
I recently returned from a trip to the States where I was attending a marketing course with some business friends. On the last evening of the conference a big night was called for so we headed out into the night and took a taxi to a restaurant. After a good meal and a few glasses … Read more
Whether you like golf or not, or watch a lot of television or not, you have probably seen something of the Ryder Cup over the course of the last weekend and Monday. What an amazing event. Golfers are paid handsomely for their day job if they are in the top level, and all of the … Read more
I have always used Internet Explorer as my primary internet browser. I have used Firefox and Safari to test websites and make sure that they function properly, but pretty much every working day of my life, and most weekends too, I have searched the internet using Internet Explorer as my primary browser. Whilst it worked … Read more
The above phrase is one that I have heard so many times and causes me to tear my hair out (or what is now left of it). I usually here it when a solicitor has been provided with a new (to them) opportunity to promote their business which works very well, and they respond with: … Read more
At a Sunday lunch with my family we were discussing showering or bathing and somehow found ourselves on the subject of washing the soles of our feet (my fault I am afraid as I always like to take a conversation as far as I can). Now I had assumed (always a dangerous thing to do) … Read more
Claim Your Free Copy Of How To Get Clients NowThis free book will show you:
Enter your details below to read this book instanty: