Washing The Soles Of Your Feet Part 2

My first article about washing the soles of your feet provoked many a reaction, lots of you telling me that you too scrub the soles of your feet, others asking for more of an explanation of how it relates to marketing your practice.

Whilst I won’t name and shame those that don’t scrub, I can gladly offer some more examples of how solicitors own “perceptions” of what will and won’t work from a marketing point of view have prevented them from increasing their profits.

Here are some of my real examples.

Website Marketing

A solicitor that did not believe they could generate new client instructions (yes instructions not leads) from the internet now generating thousands of pounds worth of profit costs each and every month from their website.

Pay Per Click Advertising

I must have been told 1,000 times by solicitors that pay per click advertising with Google does not work for law firms. "I don’t click on those advertisements on the right hand side so why would anyone else?".

On the other hand, I have some many of my clients brining in fee income of anything from £1,000 to £10,000 per month exclusively from pay per click campaigns. Who is right then?

Client Database

Many solicitors who did not have any form of communicating with their clients now doing so on a regular basis quickly and easily and generating new instructions as a result.

Advertising

How rewriting advertisements from general ‘list all services’ advertisements to specific ‘lead generation advertisements’ (the subject of Lesson 2 from my Marketing4Solicitors ToolKit) has created a database of clients eager to learn more about the subject in question.

THE IMPORTANT LESSON

Whether you believe a method of marketing will or will not work for your practice is not important. The only way to truly find out is to try every form of marketing once. If it works keep doing it, if it doesn’t try something else. You must keep adding new methods of generating new leads to build a long term profitable practice.

Washing the soles of your feet part 1.

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Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks