How Much Good Legal Marketing Advice Are You Ignoring?

A solicitor is for life, not just for Christmas
I had an email which made me laugh the other day. The email suggested that I had too much content on my website, that I should reduce the number of pages that I have overall and then the ‘intrigue’ of people wanting to find our more would be much better from me. The writer ended with a “I hope you don’t take this the wrong way”. I am still smiling widely as I write this.

I often hear this; from solicitors and other business owners. They have a hunch that they should not say too much on their website. They say you have to keep people guessing, and make them work out if you really know what you are talking about. Well let them continue with these thoughts, because it will allow all of you who follow my advice to storm above them in the search engine charts. Google needs content. Adding new content to your website tells Google your website is a living, breathing being which it rewards with more traffic. I did not take any offence from the person above – how could I? – I receive more traffic than probably anyone else doing what I do. Now clearly I am not going to follow the advice, I pointed out to the writer why, I dare say they will not listen and do their own thing, fail abysmally and then of course blame the economy rather than their inability to follow good advice if their lack of new business causes them problems.

One of the last law firms I worked for I left with a fantastic, detailed and content full website. It attracted lots of visitors and lots of enquiries. I was staggered to meet a partner from the firm some months after I left who was crowing when he said “We have replaced that website you did with a much shorter, cleaner five page website”. You should have seen his face drop when I pointed out that he would not receive any more visitors now. Too late, the damage was done and enquiries from their website duly plummeted!

I go into detail about how to generate website traffic using both paid and unpaid methods of traffic in Marketing4Solicitors. Solicitors who follow my advice generate significant volumes of traffic. One firm went from 3,000 visits a month to over 12,000 in just over a year with the volume of enquiries increasing in line with the traffic. Another person on Marketing4Solicitors follows my Google Pay Per Click advice and recently sent me this unsolicited testimonial:

“When I started receiving Nick’s advice on pay per click advertising, I followed some of it [with a considerable degree of success] but really didn’t think it was necessary to follow it all. Well, not for the 1st time, I have had to eat my words. In the last year or so I have mended my ways and now follow Nick’s advice to the letter. The statistics speak for themselves.

In the period 19/6/10 to 18/7/10 my monthly pay per click campaign cost me £1,831.58 [that’s 735 clicks at an average of £2.49 each]. I thought that was pretty good. However, since taking on all of Nick’s advice, the identical period this year saw a massive improvement in broadly identical campaigns – 1,078 clicks at an average of just £1.64 each, totalling £1,764.77.

So not only have I saved myself over £50 every month, but I also get almost 50% more clicks! That’s what I call a result – well done Nick!”

Tim Bishop, Managing Director, Bonallack And Bishop Solicitors Salisbury

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Legal Website Design

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services