GDPR and why solicitors should not cull their email marketing lists

There has been so much fear spreading about GDPR recently (mainly from people selling GDPR training) that I wanted to give you something straight from the horse’s mouth. In this case, the horse is the Information Commissioner’s Office (ICO). The summary is that if you have a good email list and you have been terrified … Read more

10 Reasons Why Email Marketing Works For Solicitors

Email marketing is one of the most effective forms of marketing for law firms. In this article I explain why email marketing works so well for solicitors. If you are not yet doing it, you need my legal email marketing guide, available at the bottom of this page. I can’t tell you how many times … Read more

10 Legal Newsletter Names For Solicitors

Which are the best legal newsletter names for solicitors to use? How can you make your legal newsletter make your telephone ring every time that you send it? If you have taken the smart and soon to be very well rewarded decision (in the form of new client instructions) to produce a regular legal newsletter … Read more

Ways For Solicitors To Keep In Touch With Clients

Every solicitor should be keeping in touch with clients at least once a month, but preferably once a fortnight or dare I say it without making you run a mile, once a week. Why? Because until you do this you will never attract all of the instructions from your existing clients that are ready and … Read more

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