Email Marketing For Solicitors | Email Marketing Law Firms

Everything You Need To Know About Email Marketing For Solicitors Email marketing is one of the most effective forms of marketing for solicitors, and is one of the four arteries from my book The Law Firm Growth Formula. Let me answer all of your questions and fears about legal email marketing for solicitors…. Why do … Read more

Law Firm Marketing Optimisation For New Clients

Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more

How Solicitors Can Succeed At Email Marketing

To get into the legal world as a trainee legal executive I sent 62 hand written letters to law firms begging for them to give me a chance. On paper I had nothing much to offer (that is if they could even read my handwriting), but I have always been a persistent so and so … Read more

When Should Solicitors Start Their Email Marketing Database?

Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret to getting ahead is getting started.” I know that for my part, this message hits home hard on many occasions when I should have started something much sooner than … Read more

GDPR and why solicitors should not cull their email marketing lists

There has been so much fear spreading about GDPR recently (mainly from people selling GDPR training) that I wanted to give you something straight from the horse’s mouth. In this case, the horse is the Information Commissioner’s Office (ICO). The summary is that if you have a good email list and you have been terrified … Read more

10 Reasons Why Email Marketing Works For Solicitors

Email marketing is one of the most effective forms of marketing for law firms. In this article I explain why email marketing works so well for solicitors. If you are not yet doing it, you need my legal email marketing guide, available at the bottom of this page. I can’t tell you how many times … Read more

10 Legal Newsletter Names For Solicitors

Which are the best legal newsletter names for solicitors to use? If you have taken the smart and soon to be very well rewarded decision (in the form of new client instructions) to produce a regular legal newsletter for your clients and prospects, what are you going to call it? I am Nick Jervis. I … Read more