Marketing Plan For Business To Business Solicitors

My marketing plan for business to business solicitors, in its simplest format, to attract their ideal clients consistently, is this: Write articles on your website that answer questions your ideal clients type into Google. For me, this relates usually to “how to get more clients for a xxx”. For you it might be “How do … Read more

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Email Marketing For Solicitors | Email Marketing Law Firms

    Everything You Need To Know About Email Marketing For Solicitors Email marketing is one of the most effective forms of marketing for solicitors, and is one of the four arteries from my book The Law Firm Growth Formula. Let me answer all of your questions and fears about legal email marketing for solicitors…. Why do … Read more

    Case Study

    One Partner Law Firm Changes Direction

    We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

    When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

    At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

    Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

    Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

    Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

    As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

    As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      Law Firm Marketing Optimisation For New Clients

      Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more

      Case Study

      Now I’ve got eight staff and two offices, and we’ve never been busier.

      I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

      We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

      I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

      But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

      In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

      And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

      Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

      Now I’ve got eight staff and two offices, and we’ve never been busier.

      And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        Solicitors Email Marketing Templates & Haynes Car Manuals

        I remember my first car very fondly. It was a red Ford Fiesta, registration DPW 788T.

        Case Study

        I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

        Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

        It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

        I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

        But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

        Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

        I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

        But something had held me back – maybe it was a fear of the new or the unknown.

        Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

        He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

        He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

        And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

        As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

        I was getting more leads, gaining more instructions and making more money than I ever had before.

        I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

        But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

        Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

        I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

        Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

          How Solicitors Can Succeed At Email Marketing

          To get into the legal world as a trainee legal executive I sent 62 hand written letters to law firms begging for them to give me a chance. On paper I had nothing much to offer (that is if they could even read my handwriting), but I have always been a persistent so and so … Read more

          Case Study

          I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

          Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

          It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

          I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

          But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

          Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

          I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

          But something had held me back – maybe it was a fear of the new or the unknown.

          Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

          He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

          He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

          And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

          As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

          I was getting more leads, gaining more instructions and making more money than I ever had before.

          I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

          But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

          Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

          I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

          Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

          Get In Touch Today

          I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

            Why Do My Website Visitors Not Contact Me About My Legal Services?

            Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you? If you take a moment to think about that, isn’t it a little bit sad and perhaps even more so, frustrating? You have done the hard work of getting someone to … Read more

            Case Study

            One Partner Law Firm Changes Direction

            We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

            When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

            At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

            Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

            Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

            Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

            As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

            As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

            Get In Touch Today

            I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

              When Should Solicitors Start Their Email Marketing Database?

              Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret to getting ahead is getting started.” I know that for my part, this message hits home hard on many occasions when I should have started something much sooner than … Read more

              Case Study

              I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

              Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

              It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

              I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

              But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

              Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

              I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

              But something had held me back – maybe it was a fear of the new or the unknown.

              Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

              He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

              He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

              And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

              As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

              I was getting more leads, gaining more instructions and making more money than I ever had before.

              I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

              But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

              Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

              I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

              Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

              Get In Touch Today

              I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                If A Financial Planner Can Make Email Marketing Fantastic, Solicitors Can Too

                One of the biggest objections I am hearing about starting your email marketing is the ‘impossibility’ of making your emails fun, exciting or even worthy of being read. I want to stimulate you to take this further, so I have a great example of email marketing for what is easily seen as as ‘dry’ a … Read more

                Case Study

                Now I’ve got eight staff and two offices, and we’ve never been busier.

                I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

                We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

                I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

                But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

                In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

                And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

                Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

                Now I’ve got eight staff and two offices, and we’ve never been busier.

                And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

                Get In Touch Today

                I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                  GDPR and why solicitors should not cull their email marketing lists

                  There has been so much fear spreading about GDPR recently (mainly from people selling GDPR training) that I wanted to give you something straight from the horse’s mouth. In this case, the horse is the Information Commissioner’s Office (ICO). The summary is that if you have a good email list and you have been terrified … Read more

                  Case Study

                  One Partner Law Firm Changes Direction

                  We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

                  When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

                  At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

                  Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

                  Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

                  Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

                  As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

                  As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

                  Get In Touch Today

                  I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                    10 Reasons Why Email Marketing Works For Solicitors

                    Email marketing is one of the most effective forms of marketing for law firms. In this article I explain why email marketing works so well for solicitors. If you are not yet doing it, you need my legal email marketing guide, available at the bottom of this page. I can’t tell you how many times … Read more

                    Case Study

                    I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

                    Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

                    It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

                    I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

                    But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

                    Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

                    I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

                    But something had held me back – maybe it was a fear of the new or the unknown.

                    Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

                    He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

                    He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

                    And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

                    As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

                    I was getting more leads, gaining more instructions and making more money than I ever had before.

                    I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

                    But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

                    Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

                    I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

                    Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

                    Get In Touch Today

                    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).