My marketing plan for business to business solicitors, in its simplest format, to attract their ideal clients consistently, is this: Write articles on your website that answer questions your ideal clients type into Google. For me, this relates usually to “how to get more clients for a xxx”. For you it might be “How do … Read more
Everything You Need To Know About Email Marketing For Solicitors Email marketing is one of the most effective forms of marketing for solicitors, and is one of the four arteries from my book The Law Firm Growth Formula. Let me answer all of your questions and fears about legal email marketing for solicitors…. Why do … Read more
Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more
The rules for a cream tea are very simple: First, you have your scone; halved; Then you add your clotted cream (lots of it); and finally You put the jam on top. That’s it. The only way to do it. The end. No debate. It is the way that I have always done it – … Read more
I remember my first car very fondly. It was a red Ford Fiesta, registration DPW 788T.
To get into the legal world as a trainee legal executive I sent 62 hand written letters to law firms begging for them to give me a chance. On paper I had nothing much to offer (that is if they could even read my handwriting), but I have always been a persistent so and so … Read more
I have a two-word prompt about marketing legal services that all of my members of my Marketing4Solicitors Service* will know very well. I mention this two-word prompt a lot, because it helps my clients to home in on making all of their marketing so very much more effective. Here it is: “Clients first!” I mention … Read more
I want to talk to you about handwritten letters. Can you remember the last time you received a handwritten letter? The excitement when you see that postmark showing where the letter is from and the handwriting of someone close to you. I remember running to the door hoping to see a letter (when I knew … Read more
Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you? If you take a moment to think about that, isn’t it a little bit sad and perhaps even more so, frustrating? You have done the hard work of getting someone to … Read more
Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret to getting ahead is getting started.” I know that for my part, this message hits home hard on many occasions when I should have started something much sooner than … Read more
Claim Your Free Copy Of How To Get Clients NowThis free book will show you:
Enter your details below to read this book instanty: