Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you?
If you take a moment to think about that, isn’t it a little bit sad and perhaps even more so, frustrating?
You have done the hard work of getting someone to find your website, only for 99 out of every 100 of these visitors to leave without taking any action.
The good news is that you can do something about this.
Instead of letting them leave empty handed, you can offer them something of value in exchange for their email address, which does two things for you:
- It improves that nasty ‘1’ number above to possibly 4 or 5; and
- It grows your email list without you doing any work (once you have set up the process in the first place).
Knowing solicitors as I do at this point it is worth my answering some thoughts that are probably immediately going through your head.
“I don’t provide my email list to download free guides, so no one will do that on my website.”
You are not your client. Your clients have different needs and behave differently. If you offer certain types of legal services, offering free guides is absolutely vital to your success.
“It all sounds like a lot of work.”
Fortunately, it is not. With the software that I show you how to use you only have to set this up once, add the form to your website and then every time from that day forwards when someone downloads your free guide, they are instantly added to your email marketing database, receive the free guide by email automatically and are on your email list for you to keep communicating with them until they are ready to buy your legal services.
This is leveraged marketing at its best – do something once and have it working for you 24 hours a day, 7 days a week, 365(6) days of the year, depending whether we are leaping or not. You will be leaping though, if you implement this marketing strategy!
For my full Email Marketing Blueprint For Solicitors as a step by step PDF Guide, please click the link below:
