Why Do My Website Visitors Not Contact Me About My Legal Services?

Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you?

If you take a moment to think about that, isn’t it a little bit sad and perhaps even more so, frustrating?

You have done the hard work of getting someone to find your website, only for 99 out of every 100 of these visitors to leave without taking any action.

The good news is that you can do something about this.

Instead of letting them leave empty handed, you can offer them something of value in exchange for their email address, which does two things for you:Why Do My Website Visitors Not Contact Me About My Legal Services?

  1. It improves that nasty ‘1’ number above to possibly 4 or 5; and
  2. It grows your email list without you doing any work (once you have set up the process in the first place).

Knowing solicitors as I do at this point it is worth my answering some thoughts that are probably immediately going through your head.

“I don’t provide my email list to download free guides, so no one will do that on my website.”

You are not your client. Your clients have different needs and behave differently. If you offer certain types of legal services, offering free guides is absolutely vital to your success.

“It all sounds like a lot of work.”

Fortunately, it is not. With the software that I show you how to use you only have to set this up once, add the form to your website and then every time from that day forwards when someone downloads your free guide, they are instantly added to your email marketing database, receive the free guide by email automatically and are on your email list for you to keep communicating with them until they are ready to buy your legal services.

This is leveraged marketing at its best – do something once and have it working for you 24 hours a day, 7 days a week, 365(6) days of the year, depending whether we are leaping or not. You will be leaping though, if you implement this marketing strategy!

For my full Email Marketing Blueprint For Solicitors as a step by step PDF Guide, please click the link below:

Email Marketing For Solicitors – Click Here: >>

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).