When Should Solicitors Start Their Email Marketing Database?

Nike are famous for saying “Just do it!”.

However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret to getting ahead is getting started.”

I know that for my part, this message hits home hard on many occasions when I should have started something much sooner than I finally did.

Should have started in the legal profession sooner than I did – check!

Should have left the legal profession sooner than I did – check!

Should have started my business sooner than I did – check!

Should have started my email marketing database sooner than I did – check!

The last one hurts me the most, because if I were to sit down and analyse how much income it cost me byWhen Should Solicitors Start Their Email Marketing Database? not starting my email list until 18 months into my business life, I might just cry a little.

I see precisely the same with solicitors too. They put off starting their email list for months or even years before finally getting going, then watching their referrals and recommendations steadily rise once they have started it.

One of my members of my paid monthly marketing service Marketing4Solicitors, had this to say:

“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.

Nick was right. Within four months I have an email list of 1,000 people and it is growing all of the time, as are my referrals!”

Mark Twain was so right; “The secret to getting ahead is getting started!”

Start your email list and start adding every prospect that you speak with to it whilst you speak with them. You will find that if you do this, the prospect will never object and your email list will start to grow very quickly. Soon you will have hundreds of people ready and waiting to hear from you.

So, step two (step one being to set up your email marketing database) is to add everyone that you speak with who enquires about your services to your email marketing database. All you need to say whilst on the telephone is:

“I am just going to send you an email to ensure that I have your correct email address.”

You then add them to your email marketing database, they instantly receive an email asking them to confirm that they are happy to be added and that you have their correct email address, they click the link in that email (the double opt in part to ensure GDPR compliance) and your list has grown by one.

Do that once a day and you will soon have a valuable asset for your business.

If you would like my email marketing set up guide, simply download my guide below.

If you already have it and are up and running – start growing your email marketing database from today.

Email Marketing For Solicitors – Click Here: >>

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!