Helping law firms to grow!
Partnering with Law Firm Owners to:
- Attract more clients consistently;
- Grow their profits; and
- Take more time off.
A Formula For Writing Solicitors Email Newsletters.
I have a two-word prompt about marketing legal services that all of my members of my Marketing4Solicitors Service* will know very well.
I mention this two-word prompt a lot, because it helps my clients to home in on making all of their marketing so very much more effective.
Here it is:
“Clients first!”
I mention it to you now because this saying should be front of mind whenever you are writing the content of your emails to your clients and prospects.
You should write your email and then read it back with those two words in front of you. Does the email talk all about your clients (until the very end when it talks about how you can help)?
If not, you need to tweak your content. I have a formula for that which I am going to share with you now.
Before that, I want you to think about a lovely meal. Perhaps you would like some lovely freshly steamed mussels for starter, a nice rare fillet steak for main and a lovely sticky toffee pudding to round it all off with? All washed down with your favourite tipple of choice, of course.
I mention this because your emails are like a three course meal.
If the subject line of your email to prospects is the starter on your menu, the content of your email is very much the main meal. It needs to follow on from your gripping subject line (remember I gave you 50 ideas for subject lines in last week’s email), expand upon it and then ensure it ends by offering your lovely prospects some dessert – which in email terms is your call to action.
In the Law Firm Growth Formula book (available on Amazon and all good bookstores – probably some bad ones too at that), I talk about my formula for writing content for anything that promotes your services by using my PASTOR formula (P194 if you already have the book).
This formula can work equally well for your emails.
P – Problem – this is your subject line.
A – Agitate the problem – expand upon it, put some lemon juice on the wound to really make your prospects realise how important the topic is that you are waxing lyrical on.
S – Start to explain the solution to this problem.
T – Travel with the solution – showing the reader how much better their life will be when they have this solution.
O – Offer to help them. How can you solve this problem?
R – Rally your call to action – tell them precisely what they need to do next to ask for your help.
The ‘AST’ in my acronym above is the main content parts of your emails (the main course), whereas the ‘O’ and the ‘R’ are all about your call to action (the dessert).
For my complete Solicitors guide to email marketing, simply click the button below:
Email Marketing Blueprint For Solicitors – Click Here: >>
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Now I’ve got eight staff and two offices, and we’ve never been busier.
I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.
We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.
I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.
But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.
In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.
And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.
Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.
Now I’ve got eight staff and two offices, and we’ve never been busier.
And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.
I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it
Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.
It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.
I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.
But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.
Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.
I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.
But something had held me back – maybe it was a fear of the new or the unknown.
Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.
He certainly wasn’t all talk either, because he went about fixing it with quite some speed.
He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.
And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.
As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.
I was getting more leads, gaining more instructions and making more money than I ever had before.
I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.
But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!
Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.
I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.
Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.
Beating the big boys whilst spending a fraction of their budget
We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.
As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.
We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.
And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.
The rest – as they say – is history.
We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.
He started by working on our website, making it more accessible and easier to navigate.
Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.
Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.
But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.
It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.
Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.
Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.
I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.
From biggest fee earner to no fee earning whilst doubling turnover
I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.
That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.
In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.
I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.
As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.
What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.
Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.
We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.
And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.
We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.
Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.
But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.
He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.
And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.
And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.
When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.
Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.
And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.
Not only that, but the business is stronger, because it’s much less dependent on me.
Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!
One Partner Law Firm Changes Direction
We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.
When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.
At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.
Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.
Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.
Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.
As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.
As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.
A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.
I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.
Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.
What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.
I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.
I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.
And I’m so glad I did.
From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.
Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.
When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.
Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.
Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.
If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”
Bill Ward, Ward Trademarks
The Law Firm Growth Formula Book
What My
Clients Say
I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story….
It was one of those recent very hot days and her car was sweltering.
Both being hayfever sufferers, we had the windows shut and my daughter put the fans on fast.
I realised that warm air alone wasn’t going to be enough to cool us so I pressed the aircon button and felt the relief of very cold air on my face.
At the same time as I did this my daughter’s jaw dropped to the floor.
“Wow, cold air, how?” she exclaimed!
“I have been sweating furiously for four years. I thought that the fan was as good as the aircon got!?!”
Now I must point out at this point that Megan is a bright girl, but for some reason she hadn’t mentioned her oven of a car to me for four years and just accepted it.
She didn’t realise it was as simple as pressing a button and then, hey presto, cold air came out.
I am sure she is using her car more than before now that it is nice and cool. The story still keeps making me chuckle!
When it comes to winning clients, not all marketing is as simple as pressing a button and watching the clients come marching along to your door (or your Zoom call these days).
However, Google Ads is that simple.
Turn it on, just like the air conditioning, get prospects looking for your services to your website and then turn them into new clients. Bingo!
You need someone who knows what they are doing with Google Ads, but when you find that person and they set it all up correctly for you it really is ‘push the button and away you go’.
I have taken over the management of a few Google Ads campaigns recently from other ‘specialist’ legal marketing companies, and on every occasion I have achieved much better results for my clients, meaning more enquiries for their services.
If you would like to discover how to win more clients with Google Ads, download my Google Ads Whitepaper by clicking the link below:
Get New Clients For Solicitors By Pressing The Google Ads Button
“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.
Nick was right. Within four months I have an email list of 1,000 people and it is growing all of
the time, as are my referrals!”
Solicitor.
Solicitor.
“Nick showed me how to get 50% more clicks at the same time as saving money every month using Google Adwords. That’s what I call a result – well done Nick!”
Ready To Take Action And See Results Now?
Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
Sarah Young, Partner, Ridley & Hall Solicitors
“I have been working with Nick Jervis for well over a year now. I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.
I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.
I feel that Nick Jervis is essential if you are serious about growing your business.
I would recommend his services to anyone who is serious about growing their firm.
I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.
In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.”
Ready To Take Action And See Results Now?
Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
Imran Ali
“I went to see Nick in 2012 when I need to drastically change my publicity strategy generally and my website. He gave me a great deal of very wise advice and as a result my turnover has increased considerably. My website was also revamped and this is now regularly at the top of the Google Adwords site resulting in far more enquiries in a week than I previously had in a month! I cannot thank Nick enough for this and will thoroughly recommend his firm to anyone who enquires.”
Ready To Take Action And See Results Now?
Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
Martin Smith, Martin T Smith Solicitor
Having spoken to Nick before my meeting with him I felt sure he’d come up with a good marketing plan, and I wasn’t disappointed.
As a solicitor he understood the challenges we face immediately, and came up with two or three quick fixes that have already brought in additional fees.
His plan was very clear, practical, and tailored to the needs of my firm.
Thanks to Nick’s advice I feel much more confident in the future and would heartily recommend his services.
Ready To Take Action And See Results Now?
Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
Charles Fuchter – Stephens & Son LLP
“It is good to have a professional relationship with someone who understands the legal profession and has the experience to know what marketing works.
We have spent a lot of money previously coming to the same conclusions and if we had worked with Nick sooner no doubt it would have saved a lot of time and money.
Nick is knowledgeable and enthusiastic and is able to provide sound advice in the specialist field of solicitors marketing.”
Ready To Take Action And See Results Now?
Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
Simon Jenkins – Curtis Legal Ltd
“I think Nick’s service and focus on the solicitor market is excellent. He clearly “gets it” as regards promotion of legal practice in the current age.”
Ready To Take Action And See Results Now?
Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
David Gordon – DG Law
I have now worked with Nick Jervis for a little while and find his no nonsense approach and expertise particularly helpful, a breath of fresh air in an industry populated to a large extent by ‘marketing consultants’ who are really only interested in feathering their own nest!
Q1: What were your perceptions or concerns before you joined Marketing4Solicitors?
I was reticent having been contacted by many ‘legal marketers’ over the last 15 years
Q2: How has that perception changed?
considerably – Nick provides no nonsense solutions
Q3: What is the biggest benefit of Marketing4Solicitors so far?
Resources – it has given me the impetus and confidence I need to create a proper marketing plan and implement it
Ian Hass, Ellis Hass Solicitors
I used Nick Jervis’ Pastor Advertising Formula and generated 2,500 queries within one week of two newspaper ads!
Paul Doran – Doran Law Solicitors
Nick Jervis at Samson Consulting a non practicing solicitor has a straight forward and pragmatic approach to marketing which is fresh and easily absorbed. Again if you don’t sign up for his free marketing guide it’s your loss.
Paul Hajek, Clutton Cox Solicitors
Nick Jervis was recommended to me from a well respected colleague who had also received advice and assistance in relation to the development of her practice. Her words to me were something like; “Use Nick he will get you results.”
As a new practice specialising in an extremely competitive area of the law I was eager to give ourselves the very best chance of growing the business. It seemed to me that as Nick was a former solicitor who had years of practising experience he would already know the marketplace.
Unlike other marketeers, he would also have a real appreciation of what my job entails on a day-to-day basis giving him a very good head start. Nick’s initial “health check” was certainly a worthwhile exercise.
In the first instance I found Nick very personable and easy to get along with. After asking me a series of questions about our practice he produced suggestions in relation to how we should go about growing the business.
What I liked about Nick’s approach was that he came up with a number of practical suggestions that we could start working on straight away and these did not necessarily involve any expense. He kept things simple and did not overload me with too many ideas and unrealistic targets.
I have no hesitation in recommending Nick Jervis and his company enthusiastically and wholeheartedly (my only reservation is that if too many other people get to know about him it may make life more difficult for us!).
Chris Carter, Carter & Carter Solicitors
Before the meeting I thought the fee was too expensive but was persuaded to go ahead by the no quibble money back guarantee. In my book that shows someone who has confidence in his own service. And I was not disappointed! Within 15 minutes of meeting Nick I realized his fee was real value for money. He opened my eyes to the steps I could take that would make a difference. If you want to spend a day at the end of which you’ll have an action plan with the tools and precedents to kick start you into activity, then Nick is the man for you. If you want to spend a day achieving nothing then he’s not!
Elizabeth Kingsley-Smith – Kingsley Smith Solicitors
The decision to involve an “outsider” in the running of our firm was a big step for us to take. The thought of giving someone the opportunity to potentially criticise your efforts is never easy. We are however delighted to say that working with Nick has been refreshing and enlightening.
His knowledge and understanding of the nuances of a legal firm has enabled us to work in partnership to improve the marketing of our practice to both new and existing clients alike. Many of his ideas have been simple and relatively inexpensive to incorporate.
We have no doubt that our partnership with Nick has improved the profile of our firm.
Pearson Rowe Solicitors
We were unsure of the benefits that might accrue from the Hidden Profits Discovery Day and concerned that the day would peter out. We were also suspicious that we might find that we would not be able to take advantage of what might be on offer. However, the day was pretty much full-on and we had all of our preconceptions overturned.
The three biggest benefits of the Hidden Profits Discovery Day were that:
We are now putting more concentrated effort into marketing
We are producing much improved decision-making on our marketing ideas
Our business plan has more focussed marketing objectives than previously
It is a worthwhile investment if you are serious about improving the marketing of your business.
We particularly liked Nick’s honest and open approach to the whole subject and the fact that he is prepared to ‘tell it like it is’. Nick’s experience with this area of the law was invaluable and saved a lot of time. He provides a refreshing way to look at marketing and a practical way of doing things better.
Our investment has already been repaid and we fully expect to cover the cost many times over.
Bakers Solicitors
Tim Bishop
When I started receiving Nick’s advice on pay per click advertising, I followed some of it [with a considerable degree of success] but really didn’t think it was necessary to follow it all. Well, not for the 1st time, I have had to eat my words. In the last year or so I have mended my ways and now follow Nick’s advice to the letter. The statistics speak for themselves.
In the period 19/6/10 to 18/7/10 my monthly pay per click campaign cost me £1,831.58 [that’s 735 clicks at an average of £2.49 each]. I thought that was pretty good. However, since taking on all of Nick’s advice, the identical period this year saw a massive improvement in broadly identical campaigns – 1,078 clicks at an average of just £1.64 each, totalling £1,764.77.
So not only have I saved myself over £50 every month, but I also get almost 50% more clicks! That’s what I call a result – well done Nick!
Tim Bishop, Bonallack And Bishop Solicitors
1. What made you decide to attend a Steady Stream Of New Clients Meeting?
I was suitably impressed with the various emails that I received giving Solicitors marketing advice. In addition once i became a member of Marketing4Solicitors i found a wealth of marketing information from someone with enough experience to know what works and what does not work when marketing a Solicitors Practice.
2. Are you glad you attended? If yes, please explain why.
I am delighted I attended the meeting. I found the advice both relevant and practical in relation to my goals for the business.
3. Any other comments?
I am delighted with the expert guidance and advice which Nick has provided ranging from advice on the proper format of print advertising, cross selling of services to the many other services he provides. His enthusiasm for marketing is infectious and his ideas and advice are well thought out and relevant. I have no doubt that his advice and guidance will prove beneficial to my business going forward.
Patrick O’Hare – Paschal O’Hare Solicitors
Nick has a wealth of practical experience in helping solicitors to generate the kind of business they seek.
In the increasingly competitive post-ABS world, marketing is becoming a vital issue not just for growth but the very survival of many law firms.
Nick is a really cost-effective resource to help guide law firms through the coming business environment.
Martin Wyatt
Up to 2009, our marketing strategy amounted to little more than a brass plaque and an advert in Yellow Pages. Whilst this had been perfectly adequate in the 1990s and before, we were beginning to notice that it was no longer paying dividends. Our fee income was starting to dwindle. We contacted a friend of ours who had already used Marketing4solicitors, and were introduced to Nick Jervis. For the next three years we received invaluable advice from Nick. We totally revamped our website and started a Google Pay Per Click campaign. We revised our office and reception area and joined networking groups. We started a regular campaign of e-flyering our clients, and built up a substantial database. We contributed articles to magazines all over the internet, began an active blog page, got onto Facebook and Twitter, and improved our customer capture procedures. Within a few months our fee income had begun to rise sharply, and we began to see a substantial increase in new enquiries. After a few years we merged with a larger firm, but there is no doubt that we would have been of little interest had we tried to continue without the benefit of Nick’s advice.
Consultancy Client – Anyonymous
1. What made you decide to attend a Steady Stream Of New Clients Meeting?
Always happy to find out if someone else has a fresh view on the age-old problems of proffessional firm management.
2. Are you glad you attended? If yes, please explain why.
Yes, good meeting, firmly grounded in ‘do-able’ actions rather than the creation of some grand – and unfeasible – masterplan.
3. Any other comments?
Very worthwhile meeting. Nick was enthusiastic, fast paced and set-out a clear series of steps to be taken and a sensible plan to achieve them. Nick is refreshingly free of management-speak, invigorating and reassuringly demanding.
David Edwards, Managing Partner, Burt Brill & Cardens
Nick Jervis’s Golden Rules of Marketing4Solicitors Webinar is interesting, entertaining and motivational. It has spurred me to action, and I’m excited about putting it into practice.
Andrew Park – APP Wine Law
Before I joined Marketing4Solicitors I thought it would be really expensive and that I would be tied into something long term, oh and that it would be geared towards the big firms.
It is a very reasonable cost for what is offered and provided, plus the help has been very much tailored towards the set up that I have here, ie one man and his old english sheepdog.
The three biggest benefits are that:
The real impression that someone was on board to provide me with a much needed ‘outside looking in’ perspective on what I was doing and how to change that for the better
the precedents, which I can adapt if needed
the knowledge of how to maximise internet potential eg writing articles, add pages of information.
I would tell any solicitor considering joining to join without hesitation! I fully expect to make a return on investment although I have no idea as to how much at this time.
David Madams Solicitors
I have over the years dealt with many people who profess to understand how to market legal services without really understanding how the profession works. I found it very refreshing not only being a solicitor and knowing how a legal practice operates but also you have a very sound grasp of the various marketing strategies which work within our profession. You came very highly recommended by, a friend of mine, Tim Bishop who to put it bluntly does not suffer fools and he speaks very highly of you. It was as a result of that that I contacted you and I have been similarly impressed by firstly the wealth of information which is on your Marketing4Solicitors website and the numerous downloads which will provide me with invaluable tools to market my practice.
Your one hour telephone consultancy was very informative. In a space of an hour you gave us a very good grasp on search engine optimisation and removed a lot of mystique around the same. We now feel confident that we can implement a lot of the strategies ourselves as a result of your advice. I would not hesitate in recommending you to other solicitors although unfortunately it will not be to my competitors.
Denis Stevenson – Rowlinsons Solicitors
Dear Nick,
Before I joined Marketing4Solicitors I had concerns because of people I have hired in the past (at some expense) for marketing advice whose advice and material I found ineffective. I was also concerned that by subscribing there would then be pressure to purchase other services and material and without spending additional money the M4S membership would not be that useful.
I honestly think joining M4S has been the best thing I’ve done in terms of investment in marketing. I find all of your material very thought provoking. You provide us with templates and very specific tips but in addition if someone fully absorbs what you have to say then it changes the way we think about our practice specifically and marketing generally. I found your recommendation of Michael Gerber, whose books I’ve since read, particularly instructive and any solicitor (or any business person) would gain a lot from his books about how to organise a business.
The biggest benefits of membership of Marketing4Solicitors are:
The information provided is very focused and very well explained – its practical and can be put into practice by any solicitor immediately;
The interaction between you and your members is very good and I like the way I can contact you with questions;
I find that your regular blogs and updates keep me motivated; and
What you present us with gives us all we need to put together a complete marketing strategy, rather than just get a couple of techniques for increasing business.
It is impossible to quantify the likely return on investment because I don’t think there’s any limit to the extra income which can be produced from a strategy inspired by your recommendations. I’ll be disappointed not to have doubled my turnover in the next twelve months.
Especially with your recommendations on writing (client guides, articles, blogs etc) there’s no limit to the depth of what you can do to market and improve your practice. It’s something that will grow organically (and at little expense) over time. I particularly like the way that your strategies are not based on ‘selling’ as such but by lead generation and ‘serving’ prospective and current clients.
Regards, Simon
Simon Newman
N A Commercial Solicitors
I find the M4S, materials and toolkits very practical and useful and a month after signing up I have made significant progress: written up some case studies, requested some new testimonials and drafted the core of what will be my new website. I am now contacting web designers armed with the confidence that I know what I want to achieve and what functions the site will need. This is a break through, as I have for the past 2 years planned and researched sporadically but always got stuck before getting anything done. Many thanks.
Marie Huntley, Huntley Legal
Your Marketing4Solicitors has been very helpful and informative and I would certainly recommend it to other solicitors.
Helen Rowett
My chosen field of Personal Injury, has for many years been fiercely competitive, against a backdrop of intense Defendant lobbying, bringing downward pressure on costs. Changes in the regulatory framework herald further pressures on time, and the advent of Alternative Business Structures is an unknown quantity, but will surely bring the risk of Big Business with its big budgets and slick advertising, to a place near me, trying to sweep up my potential clients. I have been in business 38 years and the challenges are greater than ever, but as I could not even sell a refrigerator to an Eskimo, even if I had the time, I decided help was needed.
On approaching Samson Consulting, I was struck by Nick’s energy in presenting his ideas in a readable, matter-of-fact format, in which he displays on one hand, an uncanny knack of fingering the obvious (to a 5 year old, but not to a practising Solicitor) marketing opportunities that are there for the asking, but at the same time displaying a depth of proven experience and originality of approach in real-world or Internet marketing, with an enthusiasm that is both infectious and confidence-inspiring in these most challenging times.
Rob Ashton, Personal Injury Litigation Consultant
Thanks, Nick, for constantly reminding us to send emailing to our clients and contacts. I recently sent one about the need to have a Will, popped out for an hour and returned to 5 emails from people wanting updated or new Wills. It made my day! We will now be sending regular emails to all our clients, prospects and contacts as we now realise this really is a great way to ‘increase solicitors’ profits’! Thanks again.
A Satisfied Marketing4Solicitors Member
My concerns before joing M4S was that it was a ‘con’ at worst or at best a waste of money.
The impression was due in part to hearing of you on LinkedIn, and I am just suspicious of any business advertised on there (but that is just irrational prejudice on my part). My view has changed due to the following-
- The free information you gave was very detailed;
- Your regular emails kept your company in my mind;
- Since joining your site the information was been good and well structured; and
- Your marketing critique of my website today was brilliant, better than I could hope for.
I have already told other solicitors about M4S and I am sure I will more than recover my investment in the service.
Udu Emmanuel Edada, Emmanuel & Co Solicitors
Nick, I have already provided you with a testimonial about your excellent Marketing4Solicitors service, but I had to write to you again to say that I really appreciate the time you have taken to provide your “marketing critique” to make very important amendments to our marketing letter. We have already had an excellent response to our offering.
Denis Stevenson, Rowlinsons Solicitors
Not only is Nick Jervis a marketing expert, but as a former practising solicitor, he is someone who understands how solicitors work and through Marketing4Solicitors offers practical marketing advice that the average solicitor has a realistic chance of implementing. He has played a significant part in setting our firm on the path to creating and implementing a successful marketing strategy.
Jerome Dodge, Blanchards Bailey Solicitors
My name is Roger and I am a happy member of Marketing4Solicitors from Samson Consulting.
We are creating/designing a new Website for our business at the minute. I needed sound advice concerning the layout and general appeal of our design and content, and I wanted these tips from someone who walked the talk.
Anyhow, I asked Mr. Jervis for a telephone conversation to give me some tips (Marketing4Solicitors members are entitled to a one on one with Nick).
I didn’t get the phone call, I got something better. I sent our draft new website link by mail to him and he assessed our draft website with the benefit of Youtube (so I got the visual aspect of his advice and could hear his advice ). It was crystal with great advice.
It’s great to be surprised and I was surprised with this service.
Thank you.
Roger Cleary, Cleary & Co. Solicitors
Why join Marketing4Solicitors?
1. Nick’s enthusiasm and never-give-up attitude is infectious and crucial to us as we are often tempted to ‘give up’ or at least be lazy in relation to marketing.
2. The precedents provided and the structured approach to his teaching so that gradually you come to see how everything in his scheme fits together logically.
3. The fact that through our own testing over time and becoming aware of other “expert” opinions on issues in the marketing world, we have not had any cause to doubt that Nick truly is an expert in relation to the marketing of solicitors’ firms.
Peter Brash, Grigor & Young, Elgin
Marketing4Solicitors seemed a good system worth a go. I am satisfied that although (I am) not a solicitor can adapt principles with ease.
An efficient well run service with lots of good practical tips to enhance your marketing.
Supporting SME Leaders
Great value for money.
Jemma Lloyd Solicitor Direct
I knew that marketing would become extremely important for solicitor firms and the old mentality of “the work will come to you” would be long gone, however I did not know where to start with my marketing plan.
So I joined Marketing4Solicitors and found the marketing templates and documents are very detailed and make you think about what you will be doing, which makes a huge difference.
The benefits for me are a better understanding of marketing solicitor firms, the importance of keeping in touch with your current client database and if you put the effort into marketing you do see the rewards!
I think the service is excellent!
Manoj – Athi Law LLP
We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!
Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.
He is now an integral and indispensable part of our team.
Julie Glynn, Partner, Glynns Solicitors
I visited Nick because I wanted to know how and which resources to apply to an effective marketing strategy appropriate to my practice.
Nick was very focussed, asked very astute questions and knew what I needed I felt. This was crystallised in the excellent report he generated and I now am confident in my planned approach to marketing.
The meeting was well worth the trip to Bristol from London! Nick really took on board my concerns in this area and I felt he was very caring, enthusiastic and confident about the track I should be on marketing-wise. As a result I now have a plan I am confident about which means I will not waste time or money on an inappropriate strategy so it has abeen a very valuable exercise for my practice: Bravo!
Michael Crilly, Bulldog Law
I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.
His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.
Daireann Gibson, Gibson & Associates Solicitors
I have been enjoying learning from your insights over the past while since joining Marketing4Solicitors. I have been impressed by your service and wanted to thank you for all of your help to date.
Duncan McFadzean
The m4s subscription service was worth much more than the price I paid. There is a lot of information on the internet about marketing but a lot of the methods are incredibly expensive. Nick’s ideas are superior for one main reason, they are done from a business perspective, everything is done with a return on investment in mind and none of the methods are financial black holes.
I would recommend this service to anyone looking to grow their business.
Mr R McKenzie
Clever and intelligent without any nonsense.
A very helpful and enlightening service.
Donald Maloney
Unlike other marketing services the emphasis seems not to be all based on ‘finding hidden profit in existing clients’ (which doesn’t help me as a new firm with few clients) but rather an all encompassing strategy to increase client base and thereafter profit.
Nick certainly appears to know his stuff and he is willing to share the lurve.
Anvil Legal
I have worked with Nick for over a year. As well as being a thoroughly nice person to deal with he is also full of good ideas that work – and which can be implemented without costing the earth.
David Edwards. Burt, Brill & Cardens
I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.
His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.
Daireann Gibson, Gibson & Associates
I have been using Adwords for sometime without any meaningful results. However, as soon as Nick took over the management for me, we started generating a lot of new client instructions.
Ian Hass, Ellis Hass Solicitors
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