A Formula For Writing Solicitors Email Newsletters.

I have a two-word prompt about marketing legal services that all of my members of my Marketing4Solicitors Service* will know very well.

I mention this two-word prompt a lot, because it helps my clients to home in on making all of their marketing so very much more effective.

Here it is:

“Clients first!”

I mention it to you now because this saying should be front of mind whenever you are writing the content of your emails to your clients and prospects.

You should write your email and then read it back with those two words in front of you. Does the email talk all about your clients (until the very end when it talks about how you can help)?

If not, you need to tweak your content. I have a formula for that which I am going to share with you now.

Before that, I want you to think about a lovely meal. Perhaps you would like some lovely freshly steamed mussels for starter, a nice rare fillet steak for main and a lovely sticky toffee pudding to round it all off with? All washed down with your favourite tipple of choice, of course.

I mention this because your emails are like a three course meal. A Formula For Writing Solicitors Email Newsletters.

If the subject line of your email to prospects is the starter on your menu, the content of your email is very much the main meal. It needs to follow on from your gripping subject line (remember I gave you 50 ideas for subject lines in last week’s email), expand upon it and then ensure it ends by offering your lovely prospects some dessert – which in email terms is your call to action.

In the Law Firm Growth Formula book (available on Amazon and all good bookstores – probably some bad ones too at that), I talk about my formula for writing content for anything that promotes your services by using my PASTOR formula (P194 if you already have the book).

This formula can work equally well for your emails.

P – Problem – this is your subject line.

A – Agitate the problem – expand upon it, put some lemon juice on the wound to really make your prospects realise how important the topic is that you are waxing lyrical on.

S – Start to explain the solution to this problem.

T – Travel with the solution – showing the reader how much better their life will be when they have this solution.

O – Offer to help them. How can you solve this problem?

R – Rally your call to action – tell them precisely what they need to do next to ask for your help.

The ‘AST’ in my acronym above is the main content parts of your emails (the main course), whereas the ‘O’ and the ‘R’ are all about your call to action (the dessert).

For my complete Solicitors guide to email marketing, simply click the button below:

Email Marketing Blueprint For Solicitors – Click Here: >>

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.