Email Marketing For Solicitors | Email Marketing Law Firms

Everything You Need To Know About Email Marketing For Solicitors

Email marketing is one of the most effective forms of marketing for solicitors, and is one of the four arteries from my book The Law Firm Growth Formula. Let me answer all of your questions and fears about legal email marketing for solicitors….

Why do I want to answer these questions for you? Well, it is not that I like email marketing per se, but what I do like very much are the results that my clients receive when they undertake email marketing – consistently – in terms of winning new instructions.

Now let me start there, with consistency, before moving on to all of the other insights I want to share with you.

The chart below shows how frequently those currently undertaking email marketing send an email to their database.

Email marketing for solicitors

What can I say about this? I can pretty much guarantee from my own testing that only the solicitors sending an email monthly are getting any meaningful and measurable results.

Consistency is vital and the minimum that I recommend is monthly.

It won’t work – in other words, it will not win me new instructions.

The only reason I advise any solicitor to undertake any form of marketing is to win new client instructions.

First, this is what Peter says about email marketing helping him to do just that:

“Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that

Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.”

Peter Russell, Russell Worth Solicitors.

When done correctly and consistently, email marketing wins you new clients.

The best part of it is that when you do it correctly and follow the model that I advise, it doesn’t take a lot of time and it does not cost a lot of money at all.

I will show you how to do it, but just ask yourself the only question that really matters.

“What would one new client a month be worth to you if that is what your email marketing produced for you?”

Let’s look at one of the lowest priced legal services first. If you sell Wills, one new client might be worth only £300 to you, but that would be £300 per month plus other cross selling opportunities, but a minimum of £3,600 per annum alone, not to mention the Probates that will follow.

Would you turn your nose up at this if it took you 30 minutes per month and very little outlay?

When you think about commercial legal services, where each client is more likely worth at least £1,000 per instruction, isn’t 30 minutes a month worthy of your time for £12,000 per annum minimum extra income?

However, there are huge additional financial benefits to email marketing, such as proof of expertise, being the only firm invited to quote or pitch for new work due to your continued contact and also being approached by the media who see your regular content. I will go into these in more detail later.

I don’t read other people’s email newsletters so no one would read mine.

I love this comment because it is one that I hear in relation to so many effective forms of law firm marketing. For example:

“I don’t ever click on Google Adwords advertisements so none of my clients will either.”

“I don’t ever choose a service provider from a website so no one would choose me in that way either.”

“I don’t ever read or sign up for other people’s email newsletters so why would anyone sign up for or read mine?”

The simplest way that I can answer this is to say that if you are saying this about any form of law firm marketing, you are absolutely wrong and you have a bigger hurdle to overcome. You are not marketing your services to yourself. You are marketing your services to your clients. To be successful at this you have to understand what they do, not what you do or do not do.

For everyone of the marketing methods I mention in the statements above I have clients being hugely successful using these methods of marketing in every type of commercial and individual legal service. You must start thinking like your clients and not as a solicitor if you are serious about growing your client base and your profits.

What about GDPR?

What about it? The fact of the matter at this moment in time is that the United Kingdom has not even finalised its legislation to bring it in. Even when (if) it does, email marketing will still have a huge part to play in growing your law firm.

At the moment the only people who really care about GDPR are the people selling their training courses using the fear from the media to promote it.

My advice is that if you are already email marketing, keep going with your current list for as long as you can. Do not under any circumstances send an email now telling people they must click the link in the email that you have just sent to them or they will never hear from you again. At best 20% of people will stay on your email list, meaning you will lose 80% of them.

Wait until we know what is definitely coming in in the UK in May then you can formulate a plan.

You could, if you want to be very cautious (as I know a lot of solicitors naturally are), start a brand new email list from today where everyone from this day forward has to request to go on to it and double opt in to it.

What I write will be too boring.

As a solicitor, you are incredibly lucky. Whichever field of law you operate in, your subject matter is incredibly relevant to your clients and prospects. Now if you consider that you can only talk about the law, yes, the content of your email newsletters may be a little dry. However, expand what you talk about to cover the issues that impact upon your clients’ business or personal lives and your content need never be so dull.

I will give you examples of how you can do this for virtually every type of legal service in the training referred to later on.

Clients don’t want to hear what I have to say or hear from me at all.

If clients have already purchased your legal services before, why would they not want to hear from you? You have already helped them once, so why would they not want to hear from you again.

If your fears or concerns relate to the fact that you supply a niche service that people might only use once or twice during their life time, I have a solution for that too, see below.

People already get too many emails already.

Whilst it is very thoughtful of you to worry about your clients email inbox, it is only their decision to make about what is ‘too many’ emails. Every email you send, when you use the right software and do this properly, will include the opportunity for your client to ‘unsubscribe’ from your future email newsletters, so let them be the judge of whether they want to hear from you again, not you.

I don’t know which software to use or how to use it.

This is perhaps one of the biggest stumbling blocks for solicitors and I completely understand this. When you add to it the possibility that your case management software ‘may be able to do this for you’ (below), it can be a tricky issue.

However, it really shouldn’t be. You need to ensure three things only:

  1. The email software is designed to do one thing and one thing only; send bulk emails on your behalf with an excellent delivery rate (above 99%);
  2. It is very easy to use so that it takes up as little time as possible to create your monthly email newsletter; and
  3. It doesn’t cost an arm and a leg.

In the course I refer to below I will show you the software that I use and that most of my law firm clients use to send their email newsletters, including a step by step demonstration of how to set it up, plus the ability to ask me questions and even have me login to your software and complete the set up for you if you get stuck at any stage of the process.

I mentioned above that I know that this is one of the biggest stumbling blocks for solicitors, so I am keen to do anything to remove this for you because I know just how powerful email marketing can be for you. So let me guide you through the set up of the process from start to finish with some live training over the course of the next 12 to 16 weeks (with some nice gaps in between to allow you to work at your leisure).

I think I can use my case management software but I am not sure how and they charge £750 per day for training.

Your case management software is designed to do one thing; manage your cases. I have yet to see any case management software which is fit for purpose when it comes to sending email marketing newsletters. Use professional email marketing software designed to do that one thing, not your case management software. This is especially pertinent when you consider that the £750 or more cost of training would allow you to pay for the email marketing software that I recommend for more than three years!

I sent an email once and nothing happened.

Consistency is crucial with email marketing. Rarely does anything happen when you do it once, but when you do it once a month for three or six months, sometimes, literally, magic happens.

You will receive requests for assistance from existing clients, alongside referrals from your existing clients and often contact from the press to help them with a current story.

Email marketing demands consistency. Provide it with that and you will be successful.

I sent an email once and someone complained.

This comment allows me to pull one of my favourite stories from private practice out of the hat!

When I was a practising solicitor, I arranged a mail shot to our wills and probate database. We were doing it in batches of 100 or so at a time. As soon as we sent the first batch we received a volume of enquiries and some instructions. I was getting ready to send the next batch when we received a complaint from a relative of our now ‘deceased’ client. Whilst I had been told that the database was current, clearly one had slipped through the net.

I knew what had to be done:

  1. Update the database to ensure that this did not happen again;
  2. Send profuse apologies, flowers, chocolates and confirm that it would not happen again; and
  3. Send the next batch of letters.

What happened? The senior partner had one of his numerous senior moments and completely lost all sense of rationale and stopped any more letters being sent in that successful campaign or to any ‘non-current’ clients ever again.

Every business makes mistakes, what matters is how you deal with them. The apology and correction of the database with a gift to prove we were genuinely sorry would have been sufficient and the right approach to take; it will be for you too.

I share this story with you because you will from time to time receive emails from people asking you not to contact them again. They will not press the ‘unsubscribe’ button themselves, despite it being there. You will need to do it for them. They might also say that they didn’t like your email. That is fine. You cannot please all of the people all of the time.

The only thing to remember is that you are doing this to win new clients. If you want an extra £5,000 to £100,000 in income each year, you need to be able to deal with the occasional complaint.

I am scared of being rejected.

I think this one is more or less covered above. More income should help you to overcome this fear. It really should.

Email is dead.

Someone really did say this. They believed that there is no place for email any longer in the business world. Golly gosh, I thought.

If this were true, the tens of thousands of pounds worth of profit costs generated by my clients and other law firms from their email marketing would either not be spent at all or would be spent with their competition.

Email is dead: simply untrue.

I can’t get my fee earners to write the content.

Good. You absolutely shouldn’t get them to write it. They will write turgid, dry content that absolutely nobody wants to read.

In my experience and my very strong opinion, the ONLY thing that your fee earners should be doing is ‘earning fees’ for you. Take away anything that stops them doing this and you will have a very profitable practice. Let other people talk to new clients, let your finance department deal with all billing and just let your fee earners do what they are best at and your life will become significantly easier and better. Your clients’ experience of your services will also be dramatically improved. Dramatically!

The issue you may still be fighting is this “I hear what you say Nick but the content must be legally accurate”.

The content shouldn’t be legal at all. It needs to be about your clients’ businesses or personal life and how the law touches on that, not about the law itself.

When you add to this that your fee earners could be charging out at £250 plus per hour yet a legal copywriter is a fraction of this, even purely on the mathematics of this equation you can see that it doesn’t make any financial sense to ask your fee earners to write your email newsletter content.

I don’t know what to write about.

Remember, the key is to write content that is relevant to your audience, so if they are individuals, that allows you to talk about pretty much anything. If they are businesses, that allows you to talk about anything business related, or anything at all.

In the upcoming training I will share you all of my methods which allow you to find unlimited ideas for your content in only a few minutes of your valuable time each month.

I don’t have the time to do it.

The good news is that you do not need much time. My preference is that aside from approving the content, you outsource all of this process. If you can’t afford to do this (probably false economy with your hourly rate versus an outsourced copywriter) I will share all of my shortcuts to make the process as fast and as painless as possible.

I offer a niche service so can’t send an email newsletter.

Whereas solicitors see operating a niche service as a limiting marketing factor, I simply see it as a huge opportunity. You only provide one service, yet your clients are likely to need many legal services during their lifetime. You can be the conduit that takes them to every solicitor for their every need, demanding from those that you send these clients to that they reciprocate to your business.

The beauty of setting up these reciprocal referral relationships is that you form partnerships with other niche law firms and so form a support network of like minded law firm owners that can help each other in so many different ways. You can even write content for their email newsletters, bringing their client base to you too. Food for thought?

I will show you how to do this.

I tried it once and had very poor open rates of my emails.

Open rates are the percentage of people that open and read your emails. If you send your email newsletter to 100 people and 20 open it, your open rate is 20%.

People become absolutely fixated about email open rates.

Can I let you into a secret?

Even if your email open rate was only 2% every time you sent it, you would still receive new client instructions. How can that be when so few people open it? Well, even if your clients do not open your email and simply delete it each time they receive it, they are being forced to remember your law firm name every month.

Therefore, when they next have a need for legal services, who is the one and only firm’s name that they can remember?

When a friend or colleague says “I don’t suppose you know any solicitors who deal with xxx do you?”  instead of staring blankly into space, they can say “Oh, yes, hang on a minute. I get an email every month from my old solicitors. I will forward it on to you.”

Open rates really don’t matter as much as people say they do for that reason!

We use social media to keep in touch so don’t need to send emails now.

Oh wow. This is one of those ‘Nick falls off stool’ moments.

Social media is such a crowded space. Thousands of messages every second are sent out to anyone who is on social media, which has actually created a reduction in emails being sent because people believe ‘social media’ is the answer.

For nearly any question you can ask about law firm marketing, social media is rarely, if ever, the answer.

Send one email to your clients and prospects and you will get a much better response than you could ever hope for from a tweet!

I am going to get my database fully updated first before I send my first email.

Don’t. I have heard this said so many times. Do you know what is the outcome each time I have heard this?

Nothing. One, two or three years later the database still isn’t completed, and emails are not being sent. More importantly, additional income from email marketing is left on the table.

However, if you start your email marketing database today and grow it from this day forwards, in several months you will have a formidable database that will be generating new instructions for you.

See what my friend and solicitor Jackie says about this:

“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.

Nick was right. Within four months I have an email list of 1,000 people and it is growing all of the time, as are my referrals!”

Jacqueline Emmerson, Solicitor.

It won’t work.

I hope by now that you have seen that email marketing can work, does work and is not anywhere near as difficult as you might first think.

If you agree, why not join me and let me guide you through the entire process of setting up your email marketing software, adding people to your database and writing the content for your first email and then sending it?

Let me show you live, week by week exactly what you need to do to become highly proficient and efficient when it comes to email marketing.

Let me answer any questions you have between each training session so that at no point will you become stuck or frustrated because you will have me on hand to help you.

I have shown you above that email marketing works incredibly well for solicitors, yet there are other significant benefits that I have not yet even touched on.

When you send email newsletters consistently it can do nothing else in your clients and prospects minds except prove your expertise. How can you consistently talk about what you do without being a specialist?

By creating monthly content, your website will become a much larger, more powerful, more useful and more consistently found resource, not only by your future clients but by the media too. When they start searching for someone to provide a comment on a topical issue related to your area of expertise, they will keep finding your website. You will be the only resource that they contact and receive a comment from.

However, the biggest benefit for me is that when you consistently send emails to all of your clients, the next time they have a need for your services you become one of only one firms asked to price the work for them. You go from being a ring around of three or four law firms where price becomes a major factor in your clients purchasing process to being the only firm that they speak with when price is simply not an issue.

Within the next 12 to 16 weeks I will show you how to start, grow and make profitable your email marketing newsletter. I will take you through every part of the process and make it simple and even enjoyable for you.

Just think, when you head off on your summer holidays this year, your email newsletter will be scheduled in to go out and generate new clients for you, all whilst you are lying on a beach topping up your sun tan. Perfect!

“Thanks, Nick, for constantly reminding us to send emailing to our clients and contacts. I recently sent one about the need to have a Will, popped out for an hour and returned to 5 emails from people wanting updated or new Wills. It made my day! We will now be sending regular emails to all our clients, prospects and contacts as we now realise this really is a great way to ‘increase solicitors’ profits’! Thanks again.”

Jonathan Tyler, Seth Lovis & Co Solicitors

The Training.

The training will be a mixture of live webinars, video training recorded ‘as live’ showing you how to set up the software so that you can follow it through as you do it, question and answer sessions, a LinkedIn support group and email support.

I will provide everything you need to finally get your email marketing newsletter off the ground and then ensure that you keep sending it to generate new instructions for your firm.

The Investment

There are three investment options for you:

  1. A single payment of £495 plus VAT;
  2. Three payments of £175 plus VAT per month; or
  3. Six months membership of Marketing4Solicitors at £75 per month plus VAT which will include all of the resources of Marketing4Solicitors plus this new email marketing training.

Clearly, option three is the cheapest and easiest option for you. I do this for a reason. I hope that when you join Marketing4Solicitors you will not only find the email marketing training incredibly useful, but you will also enjoy all of the other resources too.

One more thing. If you take option three, I will also pop in the post a free copy of my book The Law Firm Growth Formula for you (£14.99 on Amazon).

Option 1

A single payment of £495 plus VAT – Click here to join:>>

Option 2

Three payments of £175 plus VAT per month Click here:>>

Option 3

Six months membership of Marketing4Solicitors to include this email marketing training, Click here:>>

Shall we get started?

What happens next?

Whichever option you choose, you will be taken to my direct debit payment processer, Gocardless. I use direct debit because it gives you complete control over cancellation (and thereby I hope peace of mind). I know what I do works, so I don’t need to hide behind credit card payments which you can never cancel.

Once you have entered your bank details you will be redirected to a page on my website to provide me with your contact details so that I can add you to the training. If this doesn’t happen, simply email me and I will take care of this for you.

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What My
Clients Say

I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story….

It was one of those recent very hot days and her car was sweltering.

Both being hayfever sufferers, we had the windows shut and my daughter put the fans on fast.

I realised that warm air alone wasn’t going to be enough to cool us so I pressed the aircon button and felt the relief of very cold air on my face.

At the same time as I did this my daughter’s jaw dropped to the floor.Get New Clients For Solicitors By Pressing The Google Ads Button

“Wow, cold air, how?” she exclaimed!

“I have been sweating furiously for four years. I thought that the fan was as good as the aircon got!?!”

Now I must point out at this point that Megan is a bright girl, but for some reason she hadn’t mentioned her oven of a car to me for four years and just accepted it.

She didn’t realise it was as simple as pressing a button and then, hey presto, cold air came out.

I am sure she is using her car more than before now that it is nice and cool. The story still keeps making me chuckle!

When it comes to winning clients, not all marketing is as simple as pressing a button and watching the clients come marching along to your door (or your Zoom call these days).

However, Google Ads is that simple.

Turn it on, just like the air conditioning, get prospects looking for your services to your website and then turn them into new clients. Bingo!

You need someone who knows what they are doing with Google Ads, but when you find that person and they set it all up correctly for you it really is ‘push the button and away you go’.

I have taken over the management of a few Google Ads campaigns recently from other ‘specialist’ legal marketing companies, and on every occasion I have achieved much better results for my clients, meaning more enquiries for their services.

If you would like to discover how to win more clients with Google Ads, download my Google Ads Whitepaper by clicking the link below:

Get New Clients For Solicitors By Pressing The Google Ads Button

“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.

Nick was right. Within four months I have an email list of 1,000 people and it is growing all of
the time, as are my referrals!”



“Nick showed me how to get 50% more clicks at the same time as saving money every month using Google Adwords. That’s what I call a result – well done Nick!”

Ready To Take Action And See Results Now?

Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Sarah Young, Partner, Ridley & Hall Solicitors

“I have been working with Nick Jervis for well over a year now. I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.
I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.”

Ready To Take Action And See Results Now?

Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Imran Ali

“I went to see Nick in 2012 when I need to drastically change my publicity strategy generally and my website. He gave me a great deal of very wise advice and as a result my turnover has increased considerably. My website was also revamped and this is now regularly at the top of the Google Adwords site resulting in far more enquiries in a week than I previously had in a month! I cannot thank Nick enough for this and will thoroughly recommend his firm to anyone who enquires.”

Ready To Take Action And See Results Now?

Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Martin Smith, Martin T Smith Solicitor

Having spoken to Nick before my meeting with him I felt sure he’d come up with a good marketing plan, and I wasn’t disappointed.

As a solicitor he understood the challenges we face immediately, and came up with two or three quick fixes that have already brought in additional fees.

His plan was very clear, practical, and tailored to the needs of my firm.

Thanks to Nick’s advice I feel much more confident in the future and would heartily recommend his services.

Ready To Take Action And See Results Now?

Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Charles Fuchter – Stephens & Son LLP

“It is good to have a professional relationship with someone who understands the legal profession and has the experience to know what marketing works.

We have spent a lot of money previously coming to the same conclusions and if we had worked with Nick sooner no doubt it would have saved a lot of time and money.

Nick is knowledgeable and enthusiastic and is able to provide sound advice in the specialist field of solicitors marketing.”

Ready To Take Action And See Results Now?

Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Simon Jenkins – Curtis Legal Ltd

“I think Nick’s service and focus on the solicitor market is excellent. He clearly “gets it” as regards promotion of legal practice in the current age.”

Ready To Take Action And See Results Now?

Please call 0117 2908555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

David Gordon – DG Law

I have now worked with Nick Jervis for a little while and find his no nonsense approach and expertise particularly helpful, a breath of fresh air in an industry populated to a large extent by ‘marketing consultants’ who are really only interested in feathering their own nest!

Q1: What were your perceptions or concerns before you joined Marketing4Solicitors?
I was reticent having been contacted by many ‘legal marketers’ over the last 15 years

Q2: How has that perception changed?
considerably – Nick provides no nonsense solutions

Q3: What is the biggest benefit of Marketing4Solicitors so far?
Resources – it has given me the impetus and confidence I need to create a proper marketing plan and implement it


Ian Hass, Ellis Hass Solicitors

I used Nick Jervis’ Pastor Advertising Formula and generated 2,500 queries within one week of two newspaper ads!

Paul Doran – Doran Law Solicitors

Nick Jervis at Samson Consulting a non practicing solicitor has a straight forward and pragmatic approach to marketing which is fresh and easily absorbed. Again if you don’t sign up for his free marketing guide it’s your loss.

Paul Hajek, Clutton Cox Solicitors

Nick Jervis was recommended to me from a well respected colleague who had also received advice and assistance in relation to the development of her practice. Her words to me were something like; “Use Nick he will get you results.”

As a new practice specialising in an extremely competitive area of the law I was eager to give ourselves the very best chance of growing the business. It seemed to me that as Nick was a former solicitor who had years of practising experience he would already know the marketplace.

Unlike other marketeers, he would also have a real appreciation of what my job entails on a day-to-day basis giving him a very good head start. Nick’s initial “health check” was certainly a worthwhile exercise.

In the first instance I found Nick very personable and easy to get along with. After asking me a series of questions about our practice he produced suggestions in relation to how we should go about growing the business.

What I liked about Nick’s approach was that he came up with a number of practical suggestions that we could start working on straight away and these did not necessarily involve any expense. He kept things simple and did not overload me with too many ideas and unrealistic targets.

I have no hesitation in recommending Nick Jervis and his company enthusiastically and wholeheartedly (my only reservation is that if too many other people get to know about him it may make life more difficult for us!).

Chris Carter, Carter & Carter Solicitors

Before the meeting I thought the fee was too expensive but was persuaded to go ahead by the no quibble money back guarantee. In my book that shows someone who has confidence in his own service. And I was not disappointed! Within 15 minutes of meeting Nick I realized his fee was real value for money. He opened my eyes to the steps I could take that would make a difference. If you want to spend a day at the end of which you’ll have an action plan with the tools and precedents to kick start you into activity, then Nick is the man for you. If you want to spend a day achieving nothing then he’s not!

Elizabeth Kingsley-Smith – Kingsley Smith Solicitors

The decision to involve an “outsider” in the running of our firm was a big step for us to take. The thought of giving someone the opportunity to potentially criticise your efforts is never easy. We are however delighted to say that working with Nick has been refreshing and enlightening.

His knowledge and understanding of the nuances of a legal firm has enabled us to work in partnership to improve the marketing of our practice to both new and existing clients alike. Many of his ideas have been simple and relatively inexpensive to incorporate.

We have no doubt that our partnership with Nick has improved the profile of our firm.

Pearson Rowe Solicitors

We were unsure of the benefits that might accrue from the Hidden Profits Discovery Day and concerned that the day would peter out. We were also suspicious that we might find that we would not be able to take advantage of what might be on offer. However, the day was pretty much full-on and we had all of our preconceptions overturned.

The three biggest benefits of the Hidden Profits Discovery Day were that:

We are now putting more concentrated effort into marketing

We are producing much improved decision-making on our marketing ideas

Our business plan has more focussed marketing objectives than previously

It is a worthwhile investment if you are serious about improving the marketing of your business.

We particularly liked Nick’s honest and open approach to the whole subject and the fact that he is prepared to ‘tell it like it is’. Nick’s experience with this area of the law was invaluable and saved a lot of time. He provides a refreshing way to look at marketing and a practical way of doing things better.

Our investment has already been repaid and we fully expect to cover the cost many times over.

Bakers Solicitors

Tim Bishop

When I started receiving Nick’s advice on pay per click advertising, I followed some of it [with a considerable degree of success] but really didn’t think it was necessary to follow it all. Well, not for the 1st time, I have had to eat my words. In the last year or so I have mended my ways and now follow Nick’s advice to the letter. The statistics speak for themselves.

In the period 19/6/10 to 18/7/10 my monthly pay per click campaign cost me £1,831.58 [that’s 735 clicks at an average of £2.49 each]. I thought that was pretty good. However, since taking on all of Nick’s advice, the identical period this year saw a massive improvement in broadly identical campaigns – 1,078 clicks at an average of just £1.64 each, totalling £1,764.77.

So not only have I saved myself over £50 every month, but I also get almost 50% more clicks! That’s what I call a result – well done Nick!

Tim Bishop, Bonallack And Bishop Solicitors

1. What made you decide to attend a Steady Stream Of New Clients Meeting?

I was suitably impressed with the various emails that I received giving Solicitors marketing advice. In addition once i became a member of Marketing4Solicitors i found a wealth of marketing information from someone with enough experience to know what works and what does not work when marketing a Solicitors Practice.

2. Are you glad you attended? If yes, please explain why.

I am delighted I attended the meeting. I found the advice both relevant and practical in relation to my goals for the business.

3. Any other comments?

I am delighted with the expert guidance and advice which Nick has provided ranging from advice on the proper format of print advertising, cross selling of services to the many other services he provides. His enthusiasm for marketing is infectious and his ideas and advice are well thought out and relevant. I have no doubt that his advice and guidance will prove beneficial to my business going forward.

Patrick O’Hare – Paschal O’Hare Solicitors

Nick has a wealth of practical experience in helping solicitors to generate the kind of business they seek.

In the increasingly competitive post-ABS world, marketing is becoming a vital issue not just for growth but the very survival of many law firms.

Nick is a really cost-effective resource to help guide law firms through the coming business environment.

Martin Wyatt

Up to 2009, our marketing strategy amounted to little more than a brass plaque and an advert in Yellow Pages. Whilst this had been perfectly adequate in the 1990s and before, we were beginning to notice that it was no longer paying dividends. Our fee income was starting to dwindle. We contacted a friend of ours who had already used Marketing4solicitors, and were introduced to Nick Jervis. For the next three years we received invaluable advice from Nick. We totally revamped our website and started a Google Pay Per Click campaign. We revised our office and reception area and joined networking groups. We started a regular campaign of e-flyering our clients, and built up a substantial database. We contributed articles to magazines all over the internet, began an active blog page, got onto Facebook and Twitter, and improved our customer capture procedures. Within a few months our fee income had begun to rise sharply, and we began to see a substantial increase in new enquiries. After a few years we merged with a larger firm, but there is no doubt that we would have been of little interest had we tried to continue without the benefit of Nick’s advice.

Consultancy Client – Anyonymous

1. What made you decide to attend a Steady Stream Of New Clients Meeting?

Always happy to find out if someone else has a fresh view on the age-old problems of proffessional firm management.

2. Are you glad you attended? If yes, please explain why.

Yes, good meeting, firmly grounded in ‘do-able’ actions rather than the creation of some grand – and unfeasible – masterplan.

3. Any other comments?

Very worthwhile meeting. Nick was enthusiastic, fast paced and set-out a clear series of steps to be taken and a sensible plan to achieve them. Nick is refreshingly free of management-speak, invigorating and reassuringly demanding.

David Edwards, Managing Partner, Burt Brill & Cardens

Nick Jervis’s Golden Rules of Marketing4Solicitors Webinar is interesting, entertaining and motivational. It has spurred me to action, and I’m excited about putting it into practice.

Andrew Park – APP Wine Law

Before I joined Marketing4Solicitors I thought it would be really expensive and that I would be tied into something long term, oh and that it would be geared towards the big firms.

It is a very reasonable cost for what is offered and provided, plus the help has been very much tailored towards the set up that I have here, ie one man and his old english sheepdog.

The three biggest benefits are that:

The real impression that someone was on board to provide me with a much needed ‘outside looking in’ perspective on what I was doing and how to change that for the better

the precedents, which I can adapt if needed

the knowledge of how to maximise internet potential eg writing articles, add pages of information.

I would tell any solicitor considering joining to join without hesitation! I fully expect to make a return on investment although I have no idea as to how much at this time.

David Madams Solicitors

I have over the years dealt with many people who profess to understand how to market legal services without really understanding how the profession works. I found it very refreshing not only being a solicitor and knowing how a legal practice operates but also you have a very sound grasp of the various marketing strategies which work within our profession. You came very highly recommended by, a friend of mine, Tim Bishop who to put it bluntly does not suffer fools and he speaks very highly of you. It was as a result of that that I contacted you and I have been similarly impressed by firstly the wealth of information which is on your Marketing4Solicitors website and the numerous downloads which will provide me with invaluable tools to market my practice.

Your one hour telephone consultancy was very informative. In a space of an hour you gave us a very good grasp on search engine optimisation and removed a lot of mystique around the same. We now feel confident that we can implement a lot of the strategies ourselves as a result of your advice. I would not hesitate in recommending you to other solicitors although unfortunately it will not be to my competitors.

Denis Stevenson – Rowlinsons Solicitors

Dear Nick,

Before I joined Marketing4Solicitors I had concerns because of people I have hired in the past (at some expense) for marketing advice whose advice and material I found ineffective. I was also concerned that by subscribing there would then be pressure to purchase other services and material and without spending additional money the M4S membership would not be that useful.

I honestly think joining M4S has been the best thing I’ve done in terms of investment in marketing. I find all of your material very thought provoking. You provide us with templates and very specific tips but in addition if someone fully absorbs what you have to say then it changes the way we think about our practice specifically and marketing generally. I found your recommendation of Michael Gerber, whose books I’ve since read, particularly instructive and any solicitor (or any business person) would gain a lot from his books about how to organise a business.

The biggest benefits of membership of Marketing4Solicitors are:

The information provided is very focused and very well explained – its practical and can be put into practice by any solicitor immediately;

The interaction between you and your members is very good and I like the way I can contact you with questions;

I find that your regular blogs and updates keep me motivated; and

What you present us with gives us all we need to put together a complete marketing strategy, rather than just get a couple of techniques for increasing business.

It is impossible to quantify the likely return on investment because I don’t think there’s any limit to the extra income which can be produced from a strategy inspired by your recommendations. I’ll be disappointed not to have doubled my turnover in the next twelve months.

Especially with your recommendations on writing (client guides, articles, blogs etc) there’s no limit to the depth of what you can do to market and improve your practice. It’s something that will grow organically (and at little expense) over time. I particularly like the way that your strategies are not based on ‘selling’ as such but by lead generation and ‘serving’ prospective and current clients.

Regards, Simon

Simon Newman

N A Commercial Solicitors

I find the M4S, materials and toolkits very practical and useful and a month after signing up I have made significant progress: written up some case studies, requested some new testimonials and drafted the core of what will be my new website. I am now contacting web designers armed with the confidence that I know what I want to achieve and what functions the site will need. This is a break through, as I have for the past 2 years planned and researched sporadically but always got stuck before getting anything done. Many thanks.

Marie Huntley, Huntley Legal

Your Marketing4Solicitors has been very helpful and informative and I would certainly recommend it to other solicitors.

Helen Rowett

My chosen field of Personal Injury, has for many years been fiercely competitive, against a backdrop of intense Defendant lobbying, bringing downward pressure on costs. Changes in the regulatory framework herald further pressures on time, and the advent of Alternative Business Structures is an unknown quantity, but will surely bring the risk of Big Business with its big budgets and slick advertising, to a place near me, trying to sweep up my potential clients. I have been in business 38 years and the challenges are greater than ever, but as I could not even sell a refrigerator to an Eskimo, even if I had the time, I decided help was needed.

On approaching Samson Consulting, I was struck by Nick’s energy in presenting his ideas in a readable, matter-of-fact format, in which he displays on one hand, an uncanny knack of fingering the obvious (to a 5 year old, but not to a practising Solicitor) marketing opportunities that are there for the asking, but at the same time displaying a depth of proven experience and originality of approach in real-world or Internet marketing, with an enthusiasm that is both infectious and confidence-inspiring in these most challenging times.

Rob Ashton, Personal Injury Litigation Consultant

Thanks, Nick, for constantly reminding us to send emailing to our clients and contacts. I recently sent one about the need to have a Will, popped out for an hour and returned to 5 emails from people wanting updated or new Wills. It made my day! We will now be sending regular emails to all our clients, prospects and contacts as we now realise this really is a great way to ‘increase solicitors’ profits’! Thanks again.

A Satisfied Marketing4Solicitors Member

My concerns before joing M4S was that it was a ‘con’ at worst or at best a waste of money.

The impression was due in part to hearing of you on LinkedIn, and I am just suspicious of any business advertised on there (but that is just irrational prejudice on my part). My view has changed due to the following-

  1. The free information you gave was very detailed;
  2. Your regular emails kept your company in my mind;
  3. Since joining your site the information was been good and well structured; and
  4. Your marketing critique of my website today was brilliant, better than I could hope for.

I have already told other solicitors about M4S and I am sure I will more than recover my investment in the service.

Udu Emmanuel Edada, Emmanuel & Co Solicitors

Nick, I have already provided you with a testimonial about your excellent Marketing4Solicitors service, but I had to write to you again to say that I really appreciate the time you have taken to provide your “marketing critique” to make very important amendments to our marketing letter. We have already had an excellent response to our offering.

Denis Stevenson, Rowlinsons Solicitors

Not only is Nick Jervis a marketing expert, but as a former practising solicitor, he is someone who understands how solicitors work and through Marketing4Solicitors offers practical marketing advice that the average solicitor has a realistic chance of implementing. He has played a significant part in setting our firm on the path to creating and implementing a successful marketing strategy.

Jerome Dodge, Blanchards Bailey Solicitors

My name is Roger and I am a happy member of Marketing4Solicitors from Samson Consulting.

We are creating/designing a new Website for our business at the minute. I needed sound advice concerning the layout and general appeal of our design and content, and I wanted these tips from someone who walked the talk.

Anyhow, I asked Mr. Jervis for a telephone conversation to give me some tips (Marketing4Solicitors members are entitled to a one on one with Nick).

I didn’t get the phone call, I got something better. I sent our draft new website link by mail to him and he assessed our draft website with the benefit of Youtube (so I got the visual aspect of his advice and could hear his advice ). It was crystal with great advice.

It’s great to be surprised and I was surprised with this service.

Thank you.

Roger Cleary, Cleary & Co. Solicitors

Why join Marketing4Solicitors?

1. Nick’s enthusiasm and never-give-up attitude is infectious and crucial to us as we are often tempted to ‘give up’ or at least be lazy in relation to marketing.

2. The precedents provided and the structured approach to his teaching so that gradually you come to see how everything in his scheme fits together logically.

3. The fact that through our own testing over time and becoming aware of other “expert” opinions on issues in the marketing world, we have not had any cause to doubt that Nick truly is an expert in relation to the marketing of solicitors’ firms.

Peter Brash, Grigor & Young, Elgin

Marketing4Solicitors seemed a good system worth a go. I am satisfied that although (I am) not a solicitor can adapt principles with ease.

An efficient well run service with lots of good practical tips to enhance your marketing.

Supporting SME Leaders

Great value for money.

Jemma Lloyd Solicitor Direct

I knew that marketing would become extremely important for solicitor firms and the old mentality of “the work will come to you” would be long gone, however I did not know where to start with my marketing plan.

So I joined Marketing4Solicitors and found the marketing templates and documents are very detailed and make you think about what you will be doing, which makes a huge difference.

The benefits for me are a better understanding of marketing solicitor firms, the importance of keeping in touch with your current client database and if you put the effort into marketing you do see the rewards!

I think the service is excellent!

Manoj – Athi Law LLP

We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!

Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.

He is now an integral and indispensable part of our team.

Julie Glynn, Partner, Glynns Solicitors

I visited Nick because I wanted to know how and which resources to apply to an effective marketing strategy appropriate to my practice.

Nick was very focussed, asked very astute questions and knew what I needed I felt. This was crystallised in the excellent report he generated and I now am confident in my planned approach to marketing.

The meeting was well worth the trip to Bristol from London! Nick really took on board my concerns in this area and I felt he was very caring, enthusiastic and confident about the track I should be on marketing-wise. As a result I now have a plan I am confident about which means I will not waste time or money on an inappropriate strategy so it has abeen a very valuable exercise for my practice: Bravo!

Michael Crilly, Bulldog Law

I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.

His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.

Daireann Gibson, Gibson & Associates Solicitors

I have been enjoying learning from your insights over the past while since joining Marketing4Solicitors. I have been impressed by your service and wanted to thank you for all of your help to date.

Duncan McFadzean

The m4s subscription service was worth much more than the price I paid. There is a lot of information on the internet about marketing but a lot of the methods are incredibly expensive. Nick’s ideas are superior for one main reason, they are done from a business perspective, everything is done with a return on investment in mind and none of the methods are financial black holes.

I would recommend this service to anyone looking to grow their business.

Mr R McKenzie

Clever and intelligent without any nonsense.

A very helpful and enlightening service.

Donald Maloney

Unlike other marketing services the emphasis seems not to be all based on ‘finding hidden profit in existing clients’ (which doesn’t help me as a new firm with few clients) but rather an all encompassing strategy to increase client base and thereafter profit.

Nick certainly appears to know his stuff and he is willing to share the lurve.

Anvil Legal

I have worked with Nick for over a year. As well as being a thoroughly nice person to deal with he is also full of good ideas that work – and which can be implemented without costing the earth.

David Edwards. Burt, Brill & Cardens

I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.

His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.

Daireann Gibson, Gibson & Associates

I have been using Adwords for sometime without any meaningful results. However, as soon as Nick took over the management for me, we started generating a lot of new client instructions.

Ian Hass, Ellis Hass Solicitors

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