Google Analytics For Solicitors

Understanding Google Analytics For A Law Firm

If you now know your number (you do, don’t you), then you will now know how many people are finding your website every month. Let’s have a look at what this means by looking at my Google Analytics numbers:     Users: 1,195. This is the total number of people visiting your site in one … Read more

Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Law Firm Marketing Optimisation For New Clients

    Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more

    Case Study

    One Partner Law Firm Changes Direction

    We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

    When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

    At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

    Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

    Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

    Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

    As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

    As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      How To Improve Google Ads Landing Pages For Solicitors

      I said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries. However, this also applies even if you do not run Google Ads. If you spend time improving the pages where most of your visitors arrive on your website (Google Analytics/Search … Read more

      Case Study

      From biggest fee earner to no fee earning whilst doubling turnover

      I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

      That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

      In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

      I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

      As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

      What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

      Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

      We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

      And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

      We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

      Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

      But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

      He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

      And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

      And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

      When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

      Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

      And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

      Not only that, but the business is stronger, because it’s much less dependent on me.

      Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        Optimising Your Google Ads Bid Strategy For Mobile Visitors

        This video shows you how to check that your law firm website is mobile responsive (which is absolutely critical), then why linking your telephone number so that it can be clicked to call you is so important and finishes by showing you how to ensure that you maximise the amount of traffic coming to your … Read more

        Case Study

        I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

        Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

        It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

        I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

        But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

        Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

        I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

        But something had held me back – maybe it was a fear of the new or the unknown.

        Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

        He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

        He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

        And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

        As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

        I was getting more leads, gaining more instructions and making more money than I ever had before.

        I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

        But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

        Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

        I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

        Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

          Solicitors And Google Analytics – What You Need To Know

          There are certain things that solicitors should be looking at every month inside Google Analytics. I thought everyone knew this, but I was reminded the other day that this was not the case. I was with a group of smart business owners, or at least I thought they were smart. It turned out that none … Read more

          Case Study

          A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

          I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

          Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

          What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

          I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

          I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

          And I’m so glad I did.

          From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

          Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

          When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

          Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

          Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

          If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

          Bill Ward, Ward Trademarks

          Get In Touch Today

          I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).