Google Adwords (Ads) For Law Firms – Why Is It So Successful?

Google Ads Solicitors PPC Law Firms UK Adwords Management

When it comes to marketing for law firms to attract new clients, not all marketing tactics are created equal. Some are simply more effective (and cost effective) and Google Adwords (Google Ads as it is now known) falls well into this category for law firms.

Case Study

Chris Carter

Positive: Quality, Responsiveness
“Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!”

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Personal Injury Leads & Personal Injury Referrals

    Need More Personal Injury Leads Or Claims Company Referrals? If you would like my free personal injury marketing guide, I am happy to provide it to you to help you win more personal injury instructions and referrals. For 14 years I practised personal injury law. I was a personal injury solicitor and approached many claims … Read more

    Case Study

    Now I’ve got eight staff and two offices, and we’ve never been busier.

    I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

    We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

    I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

    But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

    In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

    And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

    Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

    Now I’ve got eight staff and two offices, and we’ve never been busier.

    And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      Why Google Ads Is Better Than The Yellow Pages For Solicitors

      We have been making tea and coffee in the Jervis household for the last week or just as in days of yore; by boiling a saucepan on the stove. I have used up several more minutes (maybe even an hour or two) of my life boiling water this way. It is not an efficient use … Read more

      Case Study

      From biggest fee earner to no fee earning whilst doubling turnover

      I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

      That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

      In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

      I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

      As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

      What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

      Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

      We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

      And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

      We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

      Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

      But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

      He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

      And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

      And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

      When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

      Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

      And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

      Not only that, but the business is stronger, because it’s much less dependent on me.

      Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        Google Ads For Solicitors = Pushing The New Clients On Button

        PPC Solicitors UK Legal Law firm Solicitor UK Google Ads marketing consultant Nick Jervis Samson Adwords freelance Consultant

        I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story…. It was one of those recent very hot days and … Read more

        Case Study

        From biggest fee earner to no fee earning whilst doubling turnover

        I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

        That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

        In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

        I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

        As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

        What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

        Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

        We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

        And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

        We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

        Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

        But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

        He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

        And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

        And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

        When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

        Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

        And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

        Not only that, but the business is stronger, because it’s much less dependent on me.

        Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

          Get New Clients For Solicitors By Pressing The Google Ads Button

          I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story…. It was one of those recent very hot days and … Read more

          Case Study

          Beating the big boys whilst spending a fraction of their budget

          We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

          As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

          We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

          And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

          The rest – as they say – is history.

          We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

          He started by working on our website, making it more accessible and easier to navigate.

          Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

          Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

          But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

          It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

          Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

          Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

          I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

          Get In Touch Today

          I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

            Quickest Way For Solicitors To Improve Google Ads Results

            Q. What is the quickest way to get more clients if you are using Google Ads? A. Improve your landing pages. Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads … Read more

            Case Study

            From biggest fee earner to no fee earning whilst doubling turnover

            I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

            That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

            In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

            I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

            As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

            What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

            Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

            We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

            And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

            We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

            Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

            But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

            He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

            And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

            And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

            When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

            Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

            And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

            Not only that, but the business is stronger, because it’s much less dependent on me.

            Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

            Get In Touch Today

            I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).