I am duty bound to say this one aren’t I, but I hope you can bear with me while I make the point. Marketing is a skill, just as is the provision of legal services. So if you decide to take advice from an expert, whether that is me or somebody else, be absolutely certain … Read more
You absolutely can market a legal practice on a shoestring, and you will obtain results, but in my experience, it really does help to have some money to spend on accelerating the whole process. The good news is that more often than not the money can be readily found by stopping a marketing activity that … Read more
I said yesterday that you absolutely have to fail, and fail fast. Well, coupled with this is the need to try different methods for attracting new clients to your practice. I have worked with hundreds of solicitors, and sometimes what works for one client to generate a lot of client instructions, fails spectacularly for another … Read more
This might seem odd; we are talking about you going through a process of change to achieve success and I throw the second most important element of the whole process at you which is to fail! More than this, you must fail fast, very fast. When you go through any process of change sometimes you … Read more
I thought you might like to know the five cornerstones that are required to ensure you that can achieve all that you want for your practice. You see over the many years that I have worked with solicitors to transform their practices from ‘marketing has beens’ to flourishing successes with enough clients to keep them … Read more