Looking for law firm advertising ideas? Use this 5 point checklist to write better advertisements and win more client instructions. Every firm of solicitors advertise somewhere, yet with little or no success. Some simple changes to your current advertisements can increase the responses and income earned from your advertising. Follow this five step plan and … Read more
This is a bit of a blast from the past, but I was once intereviewed for a podcast by two USA lawyers from Legal Talk Network for a podcast on marketing and the international marketing of law firms. I am confident that you will find at least one little nugget of a tip to help … Read more
If, like me, you read many many marketing and business books every year, you will see one form of marketing that time and time again is confirmed as the cheapest and most successful form of marketing. It is one that provides you with the biggest return on your investment, and also one of the cheapest … Read more
Are you looking for a template for legal marketing? Do you want a system that shows you step by step how to market your law firm for the best results? Are you fed up with taking marketing advice from people who do not understand the inner workings of a law firm and do not therefore … Read more
This blog is nothing to do with football (for those who saw the title and were getting worried). It starts with a football story but ends there very quickly. Last night Arsenal got knocked out of the Champions League and they were not helped by a terrible refereeing decision. However, as I say I am … Read more
I am a member of a business mastermind group. Once every couple of months I get together with this group of smart minds and we spend a day together with specific time allotted to each other’s business to take apart a current challenge, disect it and then put it back together. The power of five … Read more
If you have decided that now might be a good time to start measuring some Law Firm KPIs to ensure that your firm makes progress more quickly with all of your marketing efforts, what would be a good idea to start to measure? The purpose of this article is to provide you with some ideas … Read more