Legal Marketing Tips
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Legal Internet Marketing and Website Marketing Services
Many solicitors spend thousands of pounds preparing a perfectly adequate functional website, and then miss the most important part - marketing their firm's website.
We have worked with enough solicitors to know that sometimes they find it hard to believe that a website can bring in new business to their practice. Please, don't just take our word for it, you are welcome to speak to many of our satisfied clients. We are more than happy to provide references for you, please email us and we will be happy to do so. But in the meantime, please believe us when we say that you can win clients from your website. If you use our internet marketing services for your firm, you will win clients from your website. So if you would like to steal a march on your competition, please read on to see how we can help you to achieve this.
How Will Marketing A Legal Website Produce Clients?
There are over 1 million searches per year for terms including the word "solicitor - Overture/Google. So how do you ensure people looking for you find your website? There are two main online forms of marketing: Search Engine Marketing and Pay Per Click Marketing.
Search Engine Legal Marketing Services
Organic Search Engine Marketing (or Search Engine Optimisation) allows you to be featured in the results of the search without paying for clicks through to your website. The search results for the term, for example, "Solicitor" will be displayed at the top of the page on the left hand side of the screen. By its nature the search results are closely matched to the search made as the search engine matches the search term to a website which contains that term a number of times.
Therefore, if your practice can be listed on the first page of a search for the areas of practice you undertake, the chances of a viewer clicking through to your website are increased. Most viewers will only look at the first two pages of a search result. If you are not on the first two pages of the search, potential clients are unlikely to find your websites, ie the brochures stay in the reception area. Search Engine Marketing is a specialist area. It requires constant updating of your website, and monitoring of changes made by the Search engines to their algorhythms, the method the search engines use to find and log the details of your website.
Pay Per Click Website Marketing Services.
Pay per click advertising presents your website to prospective customers at the time when they are ready to buy your service. Samson Consulting can get you onto the first page of search engines, even the first position of a sponsored link, as quickly as 15 minutes from the time you instruct us.
The beauty of pay per click marketing is that you only pay click charges if a visitor actually views your website. Samson Consulting will manage your pay per click advertising account, allowing you to do what you do best, run your business.
We will suggest monthly budgets, provide an analysis of which keywords are likely to work for your business, and once your campaign is live, we will review it regularly to ensure your budget is spent as efficiently as possible.
If your website is live, we can commence a pay per click campaign and your website could be seen on the first pages of search results within 15 minutes of instructing us. If you are not completely happy after one month, we will refund your management charges.
Would You Like Results For Your Legal Practice?
Please call me for a free no obligation discussion on 01275 855525 or complete my free enquiry form and I will be in touch with you. Nick Jervis, Solicitor (non-practising).