Why Live Chat Works So Well For Law Firms

There has been no “eat out to help out” scheme for the legal profession, so as we are officially now in recession (what a surprise folks), it means you have to work out how to thrive all on your lonesome. The good news is that the legal profession is largely thriving. The stamp duty holiday … Read more

Law Firm Marketing Optimisation For New Clients

Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more

Why Law Firm Receptionists Can Ruin Your Marketing Efforts

I don’t hate a lot. I always remember telling my children not to use that word – it is too strong. My other mind blowing advice as a father was telling them to drink more water; it fixes everything. “I have a bad stomach” – drink some water. “I have a bad head” – drink … Read more

Why Solicitors Must Track Their Key Performance Indicators.

After ‘outing’ my daughter last week for failing to press her air conditioning button in her car for four years, it’s my turn to admit to a mistake, twice! Since working from home with Covid I decided that I needed to improve my home office so that it was fit for purpose. I enjoy the … Read more

How To Tell If Your Law Firm Business Model Is Broken

I have had quite a few chats with solicitors over the years during which I discover that their business model is broken. They don’t use these words, but I soon discover that this is the truth of the matter. The conversation usually goes something like this: “Nick, I don’t need any more clients. I don’t … Read more

Solicitors Marketing Badge Of Honour, COLP & COFA

I recently completed a Zoom meeting for solicitors (over 200) who are clients and contacts of a very smart chap I know who takes care of compliance for solicitors. Apparently, I am told, COLP and COFA are the most exciting things in life (by him), but by my solicitor clients, not so much. So he … Read more

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