I am a member of a business mastermind group. Once every couple of months I get together with this group of smart minds and we spend a day together with specific time allotted to each other’s business to take apart a current challenge, disect it and then put it back together. The power of five … Read more
In my travels across the country I visit an awful lot of solicitors’ reception areas. I am often amazed that the one area that is completely in the control of the practice, and that is free to use to promote the services on offer, is often completely void of any marketing messages. Being a solicitor … Read more
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Someone asked me recently “Nick, what are the 5 common mistakes solicitors make with their legal marketing.” I thought it was a good question and well worthy of an answer, so here is a video with the common legal marketing mistakes that I regularly see. WARNING – The purpose of this video is to help … Read more
When it comes to setting a marketing budget for solicitors, I understand that many solicitors do not know where to start. Whilst a very basic method is to take 5% of turnover as a starting point, this could lead you to missing out on a huge opportunity to make substantial profits. The Reason Using 5% … Read more
In every business and in every aspect of your personal life there will always be ‘stuff’. In business the ‘stuff’ can be staffing problems from people failing to keep time properly or taking regular Monday sickness leave. It can be certain clients demanding more of your time than you are able to give, or your … Read more
Sadly my children are getting to the age where they have twigged that the guy with the big white beard and the red coat might not actually be real. Megan at 11 has definitely realised, and I am pretty sure that Samuel at 9 is there or thereabouts, but at the same time they still … Read more
You know that I am not a fan of perfection when it comes to marketing. But now it has a new meaning to me: my perfect Christmas tree. I was looking at it last night and realised it is absolutely perfect. It has the right shape, it is the right size and it hangs just … Read more
I recently returned from a trip to the States where I was attending a marketing course with some business friends. On the last evening of the conference a big night was called for so we headed out into the night and took a taxi to a restaurant. After a good meal and a few glasses … Read more
I had to travel on the motorway at the weekend and one of my pet hates seemed to be out in force: middle lane drivers. They sit in the middle lane, not overtaking anything or anyone in site and often going more slowly than the people on the inside slow lane. These middle lane hoggers … Read more