Ignore The ‘Stuff’ For Your Law Firm Success

Ignore The Stuff For Your Law Firm Success

In every business and in every aspect of your personal life there will always be ‘stuff’. In business the ‘stuff’ can be staffing problems from people failing to keep time properly or taking regular Monday sickness leave. It can be certain clients demanding more of your time than you are able to give, or your business partner not performing as you would like them to leaving you to do the lion’s share of the work or management.

In your personal life you may have friends that are having relationship problems or parents needing more of your time. All of these matters are important and will of course play on your mind. The challenge is to accept that there will always be ‘stuff’ in both your business and personal life, but that you need to manage its impact on your time if you really want to take your business to the next level.

I want to see you grow your business and your profits and I hope that my advice along the way plays a part in that. I know that you will always have other matters taking up your time and preventing you from moving your business forward as quickly as you would like. You may think that next month will be better or next year, that the ‘stuff’ will have calmed down by then. The truth of the matter is that it may well die down by then, but it will be replaced with new ‘stuff’, that is for sure.

To really make a difference you must start taking consistent action to grow your business, even if this action is only small steps.

Remember my mantra, ‘Perfection Kills Momentum’. Take some action to grow your business every day and every month and I guarantee you will start to see dramatic improvements in your profits. Keep allowing the ‘stuff’ to drain your energy and use up your valuable time and you will more likely than not be in the same position next year.

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Law Firm Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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