How can small law firms compete with larger law firms when it comes to marketing their legal services? This is a question I am often asked, so here are some easy wins for small law firms when it comes to their marketing…. Speed Of Movement! This is one area where I get quite excited. I … Read more
This is a statement I often hear from solicitors who are running a practice or a team. How do I find the time to market my business? Well, the very simple and stark answer is that nowadays you absolutely MUST find the time to market your legal services. The legal world has changed, it is … Read more
I had an email which made me laugh the other day. The email suggested that I had too much content on my website, that I should reduce the number of pages that I have overall and then the ‘intrigue’ of people wanting to find our more would be much better from me. The writer ended … Read more
My first article about washing the soles of your feet provoked many a reaction, lots of you telling me that you too scrub the soles of your feet, others asking for more of an explanation of how it relates to marketing your practice. Whilst I won’t name and shame those that don’t scrub, I can … Read more
Building “client loyalty” is an essential task for all solicitors to strive for. When a client who has asked you to help them with their legal issues next needs help you want to be sure that the only firm they even consider asking to help them is yours. The question is, can you still build … Read more
With the changes to the legal profession now only a few months away in October 11, the fear factor has always revolved around so called “Tesco Law”. Will the giant of the supermarkets come in to the legal profession and bulldoze their way into the legal services market wiping out all of the competition along … Read more
Looking for law firm advertising ideas? Use this 5 point checklist to write better advertisements and win more client instructions. Every firm of solicitors advertise somewhere, yet with little or no success. Some simple changes to your current advertisements can increase the responses and income earned from your advertising. Follow this five step plan and … Read more
This is a bit of a blast from the past, but I was once intereviewed for a podcast by two USA lawyers from Legal Talk Network for a podcast on marketing and the international marketing of law firms. I am confident that you will find at least one little nugget of a tip to help … Read more
If, like me, you read many many marketing and business books every year, you will see one form of marketing that time and time again is confirmed as the cheapest and most successful form of marketing. It is one that provides you with the biggest return on your investment, and also one of the cheapest … Read more
Are you looking for a template for legal marketing? Do you want a system that shows you step by step how to market your law firm for the best results? Are you fed up with taking marketing advice from people who do not understand the inner workings of a law firm and do not therefore … Read more